Retail Strategy of Nauticrown International Restaurant

Essay Instructions:

Let's start a retail business! We are a group of multicultural, smart, and enthusiastic marketing people.

Please REPLY to the following questions:

(1) Suggest a retail business and location and your vision of it:

Some ideas: A brick & click pre-owned furniture store in NYC (a $1.2 billion market), though I'd suggest a restaurant (a $10.2 bn market in NYC; maybe an ethnic specialty?), a gym or spa (a $3.2 bn market; maybe a specialty like MMA or similar), etc.

(2) Do a one-liner SWOT Analysis. That is one line for strength, one for weakness, and so on.

(3) Generate one-liner ideas per item. That is, each line above must be addressed.

please answer the qestion by Q&A form

Essay Sample Content Preview:

Nauticrown International Restaurant
Student Name
University
Course
Professor Name
Date
Nauticrown International Restaurant
The Business, its Location and Vision
Nauticrown International is a $10.2 billion restaurant in New York City (NYC). The firm’s vision is to be the most trusted restaurant, where individuals love serving and being the best in the industry. Fitzsimmons et al. (2022) assert that a firm’s vision statement is an essential channel that communicates “corporate values and beliefs that align with business strategy and target various stakeholders” (p. 207). Nauticrown strives to put its clients at the heart of what it does and invests in its staff to care for and provide the best customer service.
SWOT Analysis
Strength
Nauticrown International has a significant market share, making $10.2 billion in sales annually.
Weakness
Nauticrown International could be the hotel sector’s leader in New York City were it not for Jams Restaurant, NYC, known for having the best chef for his seasonal cooking.
Opportunity
International is co...

Updated on January 26, 2024

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