Product: Reduce GoGos Barista Coffee Cups

Reduce GoGos Barista Coffee Cups
(Student’s name)
Business and Marketing
(Institutional affiliation)
Reduce GoGos Barista Coffee Cups
The product chosen is to target mostly the working class that want to have their own coffee cup and without having to worry about throwing away the cup afterwards. Based on what is said about the product, this product is reusable, lightweight and space-saving. This is perfect for drinking while on-the-go and with the tight lids, there is nothing to worry about spilling. The materials are 100% BPA-free which is safe for anyone to use. The color variation will suit everyone’s personality and they can easily identify the cup that it is theirs.
Another good thing about the cups is that the advertisement does not lie because they are exactly the same when a customer receives their order. The lid is going to snap on right away and fits on the cup perfectly. Since it is a cup that can be brought anywhere, the lightweight design will not disappoint any user who wants to take it with them during meetings or if they have a presentation to do. This type of product will be marketable to the people in the working class of the Philippines. It is observed that their daily commute can be between 1 to 3 hours and they need a coffee cup they can drink from while on the road or to get their daily dose of caffeine before arriving at work. Furthermore, they like to take coffee more than twice a day because they rely on coffee all throughout the day. People who are working in call centers that attend the midnight shift will also benefit from these coffee cups because they consume more coffee than the day job workers. This crowd also wants to be able to function properly at work which is why they always drink coffee especially after eating lunch.
Since it is reusable and washable, they can also drink water or juice from the cup to keep them hydrated while working. Some of the office workers like to walk around the building with a drink in their hand because it helps them relax and this cup will be easy for them to carry. The 3-pack set is a good deal for anyone because they can either keep all of them or give the other 2 away to a friend or family member. For instance, the black one can be for their coffee, the blue for water and the gray one for any sugary drink they want. The options are not limited and the cups are classic-looking so they will never go out of style. This is one of the things that people will love about them because of their clean look.
Even if there are other similar products in the market, these cups are the most convenient ones to own safe to use. Promoting them will not be difficult and there are already plans on how to attract the right market so they are going to buy the cups.
One of the ways on how to promote the cups is through social media and positive feedback. Nowadays, people from all walks of life use the internet to look at their social media accounts and check on the latest news and trends. If they see the promotion of this product a lot and read positive feedbacks about it, they will not think twice about buying the cups. In addition to this, it is already a good deal. To even be more specific, the description written about the product will be targeted to the working class and call center agents. However, the tone will be friendly enough that can also attract other types of buyers. Sometimes, kids also want to have these cups instead of always drinking from a plastic cup in the cafeteria because it is healthier. There is no danger of breaking them because they are not made of glass. The cups are insulated so the drinks either stay cold or warm which is great.
Another idea for promoting them is by handing out brochures because there are people who want to read a hard copy of the description buying one. At the same time, those who are handing out the brochures have their own cup so they can show it to the person they are promoting the product to. There are buyers who get convinced after seeing the actual product and sometimes they tend to buy more. There will be booths placed at high traffic areas, especially in office buildings where there are a lot of call center agents and day job office workers. They can easily be convinced that they need these cups because of the nature of their work. Most of them do not want to spend on more expensive coffee cups because they will bring it with them anywhere and there is a chance that they might accidentally leave the cup. If they suddenly get a call for a meeting, they will not forget to bring the cup because it is not heavy and they can leave right away. Since it is space-saving, putting it inside their bag is not difficult. The tight lid stays on and they will not worry about spillage if they have to move a lot.
The last idea that could be done for promotion is giving away free cups to a number of office workers and ask them to rave about it to their colleagues. This is called word of mouth and those who will hear about the cup are going to buy right away. Hearing the positive feedback from someone they trust is usually the best way to make the product known even to those who never considered buying one before. This will also give people the impression that the product stands out because out of all the similar products why did their friend pick this one. It is obviously a good deal and the price is a lot less than others. There will be a marketing strategy used so that people will buy the cups.
For instance, if the cups actually cost $9.99 which is already the sale price, for three, it is easy to make customers think that they are getting it a lot cheaper. It can be priced at $10.99 but the sign will say that the original price is $12.99. There will be an income of $1.00 for every product sold without overpricing the ««««cup. This is still a very good deal for the customers because it is not a very expensive item to begin with. The use of comparison is another effective strategy that can be applied to advertise the product. If done properly, it can be an added benefit to the seller; as long as the product being compared is not revealed. This could cause legal charges and worsen the situation. It could also be a generalized comparison like comparing the product to other popular ones and give people a lot of reasons why they should buy this one instead. It is a strategy that can be challenging at first, but if it succeeds, the returns will be greater. Primarily because they are the market that really have the need for the product and they will constantly refer buyers. These people have peer groups they constantly talk to and they can easily talk about what the cups while they are chatting with each other. They will ...