RamCon Firm's Response to Mike's Situation

Unit VI Discussion Board Question

COLLAPSE

Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered, but all the additional elements of service that they receive. This includes the greeting they receive when they enter a retail outlet, to the refund and help that they receive when they have a complaint about a faulty product that they have paid for (Times 100). 



Think of a situation where you, a friend, or family member had a problem with a purchase and tried to get help from customer service. Briefly describe the problem, how the firm handled it, and what you think about the firm’s response. How could this have been a better experience?



Please include the name of the person or question to which you are replying in the subject line. For example, "Tom's response to Susan's comment.