Project 2 Nomad Travel Business & Marketing Essay Paper

•Who makes the purchasing decisions about the product in question in the proposed market (booking travel or

buying services similar to those offered by NOMAD)?



•What are the cheap or free promotion channels that allow to reach the customers, such as mailing lists, social

media groups, professional associations and meetings, industry periodicals, or similar channels that are not as

expensive as TV, but allow to get directly to the decision makers?

If applicable, provide a clear step-by-step guide for how to place an ad or distribute a message through the

channel, how much it will cost, how frequently should it be done, etc. For example, do not simply say

“Advertise via Facebook”. Provide the exact steps, cost, contacts and other tips for maximum effectiveness.



I want you to research on the costs to anticipate using Facebook ads and promotion

And if there's a competitor in USA who uses Facebook for advertisements too

Check out their budget also

You can do some survey or simple interrogation from friends or anyone that has an idea or two about tourism adverts

The target market in simpler terms are

•College kids - 30 year olds

•Middle class

•Travelers

The company is NOMAD Colombia

https://nomadtravel(dot)co/