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APA
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Business & Marketing
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Essay
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English (U.S.)
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Topic:
Sunrise Beverages “Porter’s Substitutes, New Entrants, Competitors” Business Essay
Essay Instructions:
Select the same businesses/products that you used in week 2 (listed below). Identify the major competitors and the character of the rivalry (intense, moderate, low), the threat of a substitute produce or service (is there a high/low threat), and the threat of new entrants (is the threat high/low and what factors create this threat level).
Starbucks
Smart Water
Disney World
Walmart
Iphone
Ford F150
McDonalds
Sprint
Essay Sample Content Preview:
Sunrise Beverages
Author Name
University Name
When a company moves from being a startup to becoming an established and mature corporation, it sometimes loses what made it successful in the beginning. Both Starbucks and McDonald’s have spent years in the food and beverage industry and are known to provide consumers with some great products. Today, they have their food stores in almost all parts of the world, which means it is going to be difficult for a startup like Sunrise Beverages to secure a good position in the same food and beverage industry. Starbucks is, no doubt, an intense competitor for Sunrise Beverages since it has already made its name due to its high-quality tea products, pastries, snacks and juices (Karthik & Dixit, 2015). Similarly, McDonald’s has been selling French fries, cheeseburgers, milkshakes, breakfast items, soft drinks, chicken products, desserts and fresh juices since 1940, which means it is another intense competitor for Sunrise Beverages (Aitalieva & Panasyuk, 2016).
When it comes to selling high-qua...
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