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Business & Marketing
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The Planning Process Marketing Writing Assignment

Essay Instructions:

For this assignment, the student will identify and interview someone they know who is in a management role. This allows the student to integrate the experience of real world managers with their own insights into planning and strategy. The assignment also reinforces the importance of contingency planning.
Assignment Steps
Interview someone you know who is in a management role. This can be at your current place of employment or someone you know personally working in a managerial role.
Prepare a 900 word discussion of the interview:
Discuss what you discovered about contingency planning.
Discuss how creativity and critical thinking relate to contingency planning.
Explain how you might integrate creativity into your own planning process.
Discuss what you learned about creativity and its relationship to the decision-making process.
Identify the key steps that might require a contingency plan.
Format the assignment consistent with APA guidelines.

Essay Sample Content Preview:

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Management and Planning
Contingency Planning
I discovered that contingency planning does not entail only concentration directed at only major tragedies. However, it is all about making preparations in regard to a variety of events like those involving the loss of suppliers, data, persons, clients and other related disruptive unknowns. In addition, the need for coming up with a contingency plan is beneficial in undertaking a thorough analysis involving various risks that an institution can face. I also learned that it is vital in establishing fresh thoughts in regard to on and outgoing organizational projects (Jackson, 2006). Moreover, I gained a comprehensive understanding of the various guidelines that are used at the moment of developing a contingency type of plan.
The various kinds of guidelines involve looking closely at the various aspects that are necessary in the delivery of a minimum level involving service and also functionality that is to keep constant maintenance on business operations. In addition, there is a definition of time periods in regard to the plan. Moreover, it is vital for one to make a clear and concise identification of the trigger by knowing specific aspects that will cause one to carry out the contingency plan. Furthermore, it is important to keep the simplicity of the plan (Jackson, 2006). There is also clear consideration of associated resource restrictions. In addition, it is essential to understand the needs of everyone. Last but not least, there is a definition of success, management of risks and identification of operational related inefficiencies.
Also, there are various challenges that face contingency planning concerned process. Individuals are known to be inadequately motivated while carrying out development of a powerful pan B. In addition, there are low chances for the occurrence of risks, therefore individuals do not take contingency planning as vital.
How Creativity and Critical Thinking Relate to Contingency Planning
Effective managers are considered to take part in the application of critical thinking together with creativity to carry out analysis of the mannerism in which to handle a certain situation perfectly in the case of occurrence of unforeseen risk (Lee, 2016). They will require to utilize communication related skills, leadership and also problem-solving associated skills to any case that come about in order to ease the disruption and go on working normally. Despite the fact that they have a contingency plan, they also need to make quick decisions and come up with alternatives that suit the moment. For example, in the...
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