Essay Available:
Pages:
1 pages/≈275 words
Sources:
3
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.86
Topic:
Overall Marketing Performance of Apple
Essay Instructions:
Hi, this essay does not need to be long, what you should write is overall marketing performance of Apple (from your informed observation). And then, Dig out a social responsibility problem arising from Apple and its suppliers from this article, and give specific suggestions for corrective measures. If you have any other questions, please contact me asap.
Essay Sample Content Preview:
Apple’s Overall Marketing Performance
First Name, Last Name
Institution
May 30, 2022
Apple’s Overall Marketing Performance
Marketing Performance
The CMO Survey has again named Apple the winner of its renowned award for marketing excellence for the 10th year running (The CMO Survey, 2022). While it is logical to perceive the recent CSR issues in China as damaging to Apple’s reputation and marketing performance, reports of customer satisfaction and loyalty would convince you otherwise. Recent reports in the media confirmed that Apple had an outstanding Net Promoter Score (NPS) of 72, the highest ever recorded in consumer electronics. This comes even after Apple admitted to slowing down older models of its iPhone to prolong the life of its devices (BBC News, 2020). Various aspects contribute to the excellent marketing performance of Apple; among them are Apple’s focus on delivering a unique customer experience through its ecosystem, its incredible attention to detail in its products, services, and marketing, and its emphasis on achieving customer satisfaction (Moorman, 2012).
Social Responsibility Problem – Underage Labor
The use of a juvenile workforce is one of the primary social responsib...
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