Organizational Analysis for UPS: Business & Marketing Essay

Organizational Analysis for UPS
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Organizational Analysis for UPS
UPS is an international package delivery service that has headquarters in Atlanta Georgia. The company also offers a wide range of services including freight transportation, development of state of the art technology to effectively manage businesses all around the globe, intervention in international trade and healthcare services.
Basic description of the Company
According to Carol B. Tom, the current CEO of UPS, the company’s vision is, ‘Strong today. Creating our tomorrow.’ UPS believes in building an enterprise that not only benefits the current generation but also profits the future. Additionally, employees, customers and shareholders are encouraged to think of the organization in long term in order to ensure its success. The mission statement revolves around four aspects. The first aspect is the growth of the business (Business Strategy Hub, 2020). The company hopes to expand by offering its customers goods and services of premium quality. The second aspect is being a profit generating company. UPS aims at generating a substantial profit in order to guarantee decent returns to its stakeholders. The third aspect is inspiring people. The company hopes to inspire people by not only providing them with opportunities which promote their personal growth but also helping them give back to the society. The last aspect is making a difference (UPS Pressroom, 2020). UPS believes in a strict moral and ethical code and projects this by making the society better for the good of future generation.
The company was founded back in 1907 by James E. Casey and Clause Ryan. Back then company only made local deliveries but the vision oriented CEOs have seen to its rapid growth until it became the behemoth it is today. The company not only effects change on a local scale, but also globally. UPS currently has 444,000 employees in 220 economies around the world. However, it relies on other business partners to make sure the deliveries get to the required destinations on time. To add on that, it generates 20% revenue on international packages. Much of this success is attributed to the company’s culture. The company is held together by a shared purpose, values and common principles. The company’s culture revolves around four principles. The first principle is quality. Anyone can join the package industry. However, UPS offers its customer is quality services. The second trait is dependability (UPS Pressroom, 2020). The company engineers this trait by creating back-up plans that ensure the deliveries get to their required destinations on time even when difficulties arise. The third value is constructive dissatisfaction. The company staff has a habit of making little adjustments because they believe there is always room for improvement. The last value is integrity. The company believes in doing the right thing at all times without making compromises. This culture has served the company for 70 years and given it a competitive advantage in the industry. In 2019, the company delivered 4.5 billion packages and documents on a global scale. This milestone was made possible by its 125,000 delivery vehicles and 22,085 daily flight segments which move packages to approximately 40,000 access points.
A company analysis done in 2019 showed that the company reached a turning point in development as it moved to become the fastest technology-integrated company in the industry. Its global presence provides the company with flexibility to respond to the rapidly changing market (Investors.ups.com, 2020). The company looks for technological solutions which increase delivery efficiency, add flexibility and increase speed and extensibility. Technology enables the company to meet the growing demand. Additionally, it also enables the company to keep up with the current business trends. The company’s network is also more responsive to sudden changes in pickup locations thanks to its route optimization software (Sustainability.ups, 2020). Furthermore, the company’s popularity is further enhanced by different UN programs and development programs for women all around the world. Last but not least, its distinctive culture has been said to beat any business strategy in terms of attracting customers.
The firm is well-known in the logistics industry for its process reengineering. The company has rapidly evolved from analog to digital over the years. At a recent data summit in Atlanta, the director of business processes of UPS walked business men and entrepreneurs through the process of transformation ...