ACC303 Assignment 3 -- Online data analysis project
Online data analysis project, equivalent to 2000 words (50%)
DUE: Monday 1 June by 9 am
Broad Research Essay Topics
STAGE 1
Choose ONE of the following questions and respond to that question in 2000 words:
1. In the following Entrepreneur article ‘Time to Pull the Plug? 8 Real ThreatstoTraditional TV’ https://www.entrepreneur.com/article/244462 the majority of disruptions comefrom the internet and that users multitask across various screens at the same time, simultaneously.Consider (1) what is the nature of the new digital media networks we – and so many other developedand developing nations - are now building and utilising; and (2) for whom?
2. How does mobile telephony enable a renewal of the public sphere and extension of democraticprocesses?
Here, you will need to undertake some secondary research using scholarly material to investigate andcritically engage with your chosen topic broadly outlined above.
STAGE 2
In order to demonstrate your research, we will again use some quantitative data and this is essential elementthat will need to be integrated into your essay and substantiated through this primary research material as away to verify some of the secondary research you have advanced and supported.This part of the task will introduce you to using a professional Data Visualisation Tool called Tableau.Tableau Software produces a family of interactive data visualisation products focused on businessintelligence and research analytics. Such visual data processing tools are vital in today’s media drivenworld. I am going to take this task at a very basic level.
Step 1: Download Tableau
Before you can begin using Tableau, you will need to download the current version of the software. Youwill have to register first but you don’t need to supply a credit card number, so don’t worry about beingsent a bill.
NOTE: The trial version of Tableau that you download will work for 14 days only, so you will want tomake sure that you have some free time in your schedule to try out the application during the trial period.You definitely don’t want to begin your trial just before you have to get your assignment in!Copy and paste this into a browser to start your download.
http://get.tableau.com/trial/tableau- ‐software.html?cid=70160000000X8R8&ls=Paid%20Search&lsd=Google%20Ad Words%20- ‐ %20Tableau%20-‐%20APAC%20-‐%20AU%20-‐ %20Free%20Trial&adgroup=Tableau%20- ‐ %20Exact&kw=tableau&adused=52651630010&distribution=search&gclid=Cj0KEQjwx7u5BRC1lePz2biJpIYBEiQA-‐ ZeDmqydgIVC6mN09Y_pxcKQyUEhhizo4pdh6rCDgao7wawaAle28P8HAQStep 2: Watch the video or read the tutorial if you want a deep overviewThere are some useful tutorials that you can watch as noted above.I will also upload a user guide.
Step 3: Now you are ready to produce your own data visuals on local orglobal technology use.
Step 4: Finally, in order to enter your tables into your word document you willneed to take a screen shot and then place it to your word document.With these visualizations drawn from Tableau, you will work to substantiate andexplain how online culture works related to your broad research question above. Yourcharts will serve as the guiding material for your discussion of your findings.A conclusion about the value of this kind of research for investigating and visualizingthe data of online culture will complete the assignment/essay.
Digital Media Networks
Student's Name:
Institution Affiliation:
Digital Media Networks
Digital media simply refers to content that can be transmitted over computer networks or the Internet. Such media is dependent on electronic devices for creation, viewing, distribution, and storage. Digitized content includes text, video, graphics, and audio. The world today is connected in ways not imagined several decades ago. Over 4.5 people were using the Internet at the beginning of 2020. Nations across the globe, developed and developing countries alike, are building and utilizing a variety of new digital networks for different reasons and purposes.
The media networks have been developed for a broad range of consumers ranging from individuals of all age groups, gender, cultural, religious, and social backgrounds to all sizes of businesses. They are also meant to serve different purposes, including entertainment, education, marketing, and communication, among others (Buckingham, 2007).
This paper will analyze the nature of the new digital media networks that are being developed and used by people of all ages across the globe. Since its inception, new digital media has gradually changed the way of life for individuals in both developing and developed countries. It has introduced innovation into business, entertainment, education, politics, publishing, advertising, and journalism, among others. Additionally, it has resulted in some sort of modernization to intellectual property and copyright laws.
Digital media networks facilitate interaction across cultural, social, political, religious, economic, and ideological boundaries. Due to its influence, digital media has gradually transformed the world from the industrial age to the information age. The availability of smartphones, computers, and other gadgets has made new digital media networks more accessible and effective. It has made it e...
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