Nike Corporate Strategy or a Future Policy Rollout

Nike Corporate Strategy or a Future Policy Rollout Student’s Name Institution Date Highlight the life cycle stages of a corporation and how it can be extended. Analyze the life cycle stage of the company The life cycle of a corporation is the progression of the enterprise over time and is divvied into the start-up stage, the growth stage, the maturity phase, the decline stage and finally the death stage (Sisney, 2013). The initial phase is the start-up stage whereby the company starts its operations as a business and typically, launches new services or products into the market. In this phase, the sales are generally low, but they gradually increase over time (Sisney, 2013). The corporation focuses on marketing strategies that will target various consumer segments through advertising their value propositions and comparative advantages in the market. The growth phase starts when the products or services of the company gains traction within the marketplace as determined by the rate at which the revenue grows. Strategic issues might include the creation of a clear competitive advantage and also increasing consumer awareness of this advantage. Nike must, therefore, increase their marketing expenses to ensure that the sales momentum does not decline. In the maturity phase, Nike focuses on continuously improving the corporation’s operational efficiency to ensure that the profit margin in association with the sales percentage increases (Sisney, 2013). Here the company utilizes strategies that include researching new ways customers can use their products which leads to an additional sales revenue to the current and new customers In the decline stage, the competitors might have introduced superior products or consumers might not be attracted to the company’s products, which lead to consumers seeking other products. In such a situation, the business here focuses on adjusting the perceptions of the customers on the company’s products through proper packaging of the product or initiation of an entirely new campaign (Sisney, 2013). At the death stage, the cooperation may have declining sales, which places significant pressure on the company’s financial position, eventually causing the enterprise to fail (Sisney, 2013). The corporation can only focus on a turnaround strategy, such as shutting down unprofitable operations and departments of the business. Since the Nike is in the growth stage, it can focus on the identification of new markets that will increase its value proposition and also increase its revenue. This will allow the enterprise to have broad access to consumers throughout the world as the company’s reach is no longer limited to one specific region. Explain strategy implementation and the questions strategy makers consider to begin the implementation process? Strategic implementation highlights the necessary processes that an enterprise must utilize to effectively turn its plans and strategies into actions that the organization can achieve its objectives. To ensure this process is successful, the management must clarify their approach through the provision of clear and concise information that will foster employee engagement that supports the implementation process (Huber, 2011). Strategy implementation provides options and alternatives that an organization can pursue to help the business. It also provides a roadmap for the direction of the company in terms of its growth in sales. The questions that must be considered before the implementation process include: * Who would provide the proper guidelines on the strategic plan that would highlight the right competencies and skills that support the project? * How will the plan be communicated if implemented throughout the company? * How committed is the enterprise in implementing the plan to help the company succeed? * How will employees be motivated to accept the plan, and are there sufficient people that will facilitate the success of the project? * Wil...