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APA
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Business & Marketing
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Essay
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English (U.S.)
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Topic:
Business And Marketing Question: Is New Always Better?
Essay Instructions:
Wall Street analysts love "new", sometimes to the point where marketers kill profitable cash cow products just to shift a bigger percentage of their business to newer product lines. There is of course a big value to new products and services, but also big risks. Identify a currently new product or service (less than two years of general availability) and provide an opinion as to where it will go from a profitability standpoint. Will it be a fad, will it become fashion, or will it someday become a classic?
Essay Sample Content Preview:
Is New Always Better?
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Is New Always Better?
The offer cost of an organization can be driven by hype or buzz caused by the rise and fall of mold patterns, press scope, talk, theory and even a very much plugged IPO. Regardless of whether the consideration is legitimized, it can have a negative or positive effect on an offer cost. For example, when Apple is about to launch a new iPhone, it creates a buzz and hype to lure clients and market its products on media. For this reason, Apple is able to ousted most of its competitors in the market. The reason why most people would prefer an iPhone is that today's society is dominated by the idea of new products, such as cars, phones and apps (Cole, 2015). Every now and then, it seems that there is something new that Apple has in the market. Even though the present generation is very impressed with new products, some products are authentically made to last in the future mark...
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