Module 4 DQ 1: Sustainability and Environmentalism: Their Importance to Customers and Society. An Emerging Strategic Priority
Module 4 DQ 1
Based on Module 4's reading and two additional articles you research (on values such as trust, spirituality, social consciousness, sustainability, environmental protectionism, social responsibility, etc.), hypothesize the importance of two of these values as far as adding value to customers and society
Electronic Resource1. The Value of Corporate Values
Read "The Value of Corporate Values" by Van Lee, Fabish, and McGaw, from Strategy+Business (2005).
http://www(dot)strategy-business(dot)com/article/05206?gko=9c265
Additional Material1. The Voice of the Stakeholder: Is Sustainability Sustainable? Twelve Works Argue There is Value in ‘Corporate Values'
Read "The Voice of the Stakeholder: Is Sustainability Sustainable? Twelve Works Argue There is Value in ‘Corporate Values'" by Samuelson and Birchard, from Strategy+Business (2003).
http://www(dot)strategy-business(dot)com/media/file/03311.pdf
Values for Today's Leaders: Trust, Spirituality, Social Consciousness, Environmental Protectionism, and Social Responsibility
Values at a New Level: An Emerging Strategic Priority