Millennial Marketer: The Business World
This essay assignment focuses on your interpretation of two documents 1) Vocation of the Business Leader and 2) Justice in the Global Economy: Building Sustainable and Inclusive Communities. Both are posted in the "files" section of the Canvas site. There is a third document by Santos and Laczniak that is a reflection on what this means to Jesuit business schools. Also, review the UN Sustainable Development Goals and the videos posted as training materials (by Jeffrey Sachs, there is a document with links to the UN SDG learning site posted under "files" or use links on syllabus, or
So, after reading and reflecting on these documents, and considering what you have learned thus far from our text Sustainable Enterprise: A Macromarketing Approach, develop your own position on how these three frameworks can help you, a millennial marketer, approach your career and make a positive impact on society. This essay is about you, and what resonates with you from these documents and our work thus far in the Strategic Value Co-creation course. Recall one of our course objectives:
Ability to recognize organizational resources that can fulfill sustainable marketing requirements
Think about the Jesuit and Catholic networks (universities, parishes, high schools, global missions with the poor, etc.), as organizations to which you belong. Consider the resources within these networks. They are huge, yet tangibly close to you personally via friends and faculty, technology, and a shared commitment to justice (fairness) in the marketplace. How can these documents and resources help you make a positive impact on society as a marketer.
3-4 pages, double spaced, grammar matters. Avoid contractions, prepositions at the end of sentences, and forms of the verb "to get" (there is almost always a better word to use).
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