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Microsoft- The Most Valuable Tech Company

Essay Instructions:

You are required to submit a write-up (max one page, 12 point font) on a company of your choice. This is the company you would propose to your group as a group project. There could be many reasons why you want to analyze a particular company and provide recommendations to its top management team or any others who might be interested in your insights. For example, the company may be not as profitable as its peers; the company may be stuck in old ways of doing things in a changing environment; the company may be profitable but not highly regarded by its stakeholders, which may jeopardize its long-term performance. In your write-up, you should explain why you want to study the company of your choice. This will be used as a basis for your pitch in a group discussion on February 22. That is, each group member will make a case for his/her choice in a group discussion and all members will decide together which company to focus on as a group.

Essay Sample Content Preview:
Microsoft Name Institution Due Date Microsoft Microsoft was the most valuable tech company for a long time. With Bill Gates at its helm, the company managed to lead the way for most if not all tech companies. However, today, Microsoft is not considered the most vibrant and futuristic tech company. While it may be the most valuable company in the world when one considers its market capitalization, Microsoft has lagged behind on a lot of things (Chibber, 2018). While the other companies have evolved, Microsoft tried to remain true to its roots and thus fell behind as Google, Facebook, Apple, Amazon, among others gained ground. Currently, these companies are leading in several areas as Microsoft is playing catch. The first example that shows that Microsoft is lagging behind is Cortana. Warren (2018) writes that when compared to Alexa and Google Assistant, Cortana lags behind. He notes that Cortana has “been largely limited to Windows 10 PCs, after originally launching on Windows Phones back in 2014.” The second...
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