Marketing Used on Raley's Website and How It Makes Consumers Buy
Visit the Raley’s website at www(dot)raleys(dot)com.
Return to the site as many times as you wish so that you get a full sense of how this company operates online.
➢ Focus on the retail environment Raley’s creates on its site.
➢ Focus on the merchandising techniques used to encourage consumer buying.
➢ Ask yourself:
o How does Raley’s emulate an in-store shopping experience for viewers of this site? Consider graphics, arrangements of content, displays, and colors. How is featured merchandise presented?
o How navigable is this site? How well are things (as though signage in the store) labeled? How easy is it for shoppers to find what they want in a reasonable amount of time?
o Whatparticularaspectsofthishelphelp—orhinder—shoppers?
➢ Remember that you are researching the environment the site creates and merchandising techniques Raley’s uses to stimulate consumers to buy.
The Marketing Used on Raley's Website and How it Makes Consumers Buy
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The Marketing Used on Raley's Website and How it Makes Consumers Buy
Customer service is the fulcrum around which a company's customers experience in the digital business environment. Negative brand engagements and awful social media mishaps can result from poor customer service encounters. A company's commercial growth strategies should prioritize improving e-commerce customer service. This essay will analyze how Raley has created a conducive consumer environment on its website.
Raley's website landing page is nothing short of attractive. The landing page is decorated with a rich red color with high-pixel quality pictures of some of the products you can find at their online store. The website has a welcoming note in bold that invites potential customers to order amazing holiday feasts, meat, and many more. On the upper rail are menus to aid the user in navigating the website. There is a section where customers can shop, holiday dinners, and stores; it is creative that they have provided the pharmacy with its section. Many people often want to access the pharmacy during emergencies, and providing it with its section is a smart touch in user-friendliness.
Customers desire to feel appreciated. Customers now need a simple, hassle-free, and distinctive buying experience. Discover your clients' likes and values by starting with this step. Utilize this information to create a customized shopping experience that gives clients the impression that you know what they need before they even realize t...