Unit four: Marketing Plan for BravoMax

A Marketing Plan for BravoMax Name: Instructor: Date: Discuss what brand elements would be most useful for differentiating Arimount’s brand from competing brands. A marketing plan is a organized procedure followed before any product innovation concerning the market based on the company`s goals and objectives. Some of the key aspects include thorough research on the already existing competitors, potential of the target market, possible challenges deemed to be faced; financial knowledge e.t.c. For Bravomax to succeed efficiently, various aspects should be well looked upon ie. Situational Analysis, Marketing strategy, Financials and Controls. Arimount, which is a well established beauty and grooming company and having a good market niche, it is with no doubt that BravoMax will also thrive well once released into the market. This will lead to an increase in the customer base. The situation analysis will look at the (SWOT) strengths, weaknesses, opportunities, limitations and the threats being experienced by Airmount. The competitors are also very important in the situational analysis. Arimount is a superstar in this beauty and glooming industry and therefore has the necessary experienced required and the knowhow of what and how to deliver so as to achieve customer satisfaction. Moreover, the company has a big range of products ranging from skin care products to hair care and many more hence has ensured customers needs is achieved. Arimount has weaknesses that include lack of a proper network to reach even the most interior parts of the region. This leaves the customers wanting and not satisfied since only the uptown customers have good access to our products. With BravoMax, however plans should be made to ensure all the customers get to access all our products .Advertising, product awareness is another challenge facing Airmount, and this often leaves the customers with insufficient information on the existing products and even upcoming products. Concisely, a good Marketing plan is likely to lead to the success of any company. Implementation of the various market strategies and persistence even when business is low is arguably the recipe to a company’s excellence. The golden rule remains `The customer is king` and everything possible should be done to ensure that the customer is happy and satisfied since he/she will come back tomorrow with another. Who will in turn bring others and thus your client base will grow tremendously Appropriate positioning for Arimount’s product; BravoMax There will however be a prospect for BravoMax to thrive in the market since other Arimount products have relatively reduced prices as compared to other companies. This is due to decrease in the cost of production and economies of scale. The beauty and grooming industry is growing fast and therefore having participated in the industry, the new product will predictably be received well by the market. Factors that will determine Arimount’s strategic group, and the competitive strategy that would be most effective as the company introduces the new project. With Nice &Lovely, our...