Marketing Plan for Beats by Dre Speakers

      Marketing Plan Week 4: Marketing Plan for Beats by Dre Speakers       Product Design As the core benefit indicate the key product aspects, those who connect with the speaker represent such benefits. In the case of Beats by Dre, the speaker transforms music farther than reproduce it, and they have managed to do this by adding bass, and then slowing it down.  In marketing campaigns, the role of influencers has played a vital role towards the success of the product, while they also anticipate what the customers want. Additionally, Beats by Dre are made ‘cool’ for those using them. Among the product features is maintaining and improving wireless speaker options, improving digital amplification, and the speakers are lighter and portable unlike before. These features will allow the company to be more competitive without compromising quality while providing more options. In the packaging option, the advertising and marketing efforts will raise awareness about the product’s use while providing relevant information. As Beats by Dre has previously relied on influencers in marketing campaigns, this strategy will be considered in the packaging decisions The product is covered under the company’s warranty and the customers are entitled to remedies including replacement, refund or compensation for foreseeable losses or damages. If the product does not meet the quality standards and this leads to a major failure the customers should inform the customer care department for further action by registered the claim and providing details to facilitate valuation of the claim.  Similarly, there is installation, repair training to reduce the risk of accidental damages, but there should be no alterations and modification of the product.     Branding strategies The company uses family branding Beats by Dre Speakers, which is the same as the headphones. The case for this is that the Beats by Dre brand is reputable and popular, and producing speakers under the same name will boost credibility of the product.  Even when there is only slight innovation, the marketability of the speakers will likely be high as Beats by Dre headphones are among the most popular (Beckerman, 2014). In the past, the company’s position has been strengthened by using influencers and sponsorships to popularize the product. The digital tools are also critical to the product success, and in using sporting and music events there is a wider audience and target market              The brand extension option is a viable branding strategy since the company is introducing their new product in the market, and while the company has head phones and earphones the market for speakers has not been fully exploited. When using the branding strategy alternativ...