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MKT. Marketing. Business and Marketing Assignment.

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Chapter 16. The international communications process consists of several components, such as information source, encoding, message channel, decoding, receiver, feedback, and noise. If international marketers don't pay attention to each of them, they will likely make mistakes or promotional misfires. What are the common reasons for promotional misfires?



Chapter 17. We all know about Americans' aversion to being a salesperson. Personal selling often is derided as a career and represented in a negative light in American media. However, personal selling is the most common job in the United States. For international marketers, particularly those working in more relationship-oriented cultures such as France, Mexico, and Japan, they face even stronger pressure as sales representatives. To ensure the success, international marketers need to select best sales and marketing personnel. What are the necessary qualities of successful salespeople and why they are important for international marketing?



Chapter 18. Price escalation is a natural result of exporting, yet it reduces the competitiveness of the product in foreign markets. There are several methods to reduce costs and lower price escalation. To start with, convincing the suppliers to lower their price would be a good strategy. What are other strategies to reduce price escalation?



Chapter 19. Culture impacts negotiation behaviors pervasively. Particularly, cultural differences cause problems in international business negotiations in terms of language, nonverbal behaviors, values, thinking and decision-making processes. Use Japan, Span, and USA as examples to illustrate culture's impact on international negotiations.



Here is question for essay. I wish you can do less 100 wards for each of those to wirte about it.

CHAP 17 https://www(dot)youtube(dot)com/watch?v=n2beXeXOX7Y

CHAP 16 https://www(dot)youtube(dot)com/watch?v=_pHWZ_XNij8

CHAP 18 https://www(dot)youtube(dot)com/watch?v=K-9OzLgqTFA

CHAP 19 https://www(dot)youtube(dot)com/watch?v=zQvqDv4vbEg

Essay Sample Content Preview:

Marketing
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Marketing is a broad topic and is influenced by numerous factors such as culture and language. To understand some of the aspects, this essay discusses promotional misfires, salespersons, price escalations, and the impact of culture in negotiations.
Chapter 16
Marketing campaigns are a mode of communication intended to promote products through different types of media. However, information can be interpreted differently when it comes to international marketing leading to costly promotional misfires. For instance, a phone manufacturing company, Nokia had a campaign failure in Spain with the naming of Nokia Lumia. What they failed to realize is Lumia is a Spanish colloquialism for a prostitute. Such a misfire could have been avoided if Nokia took the time to do adequate research. Other than a lack of sufficient research, failure to understand the targeted audience means that the product lacks appeal and identity. CITATION Wor18 \l 1033 (Work Front, 2018) A campaign that overpromises on a product is set for inevitable failure if the product falls short of the claims. Many of the promotional misfires can be avoided if the organization conduct enough research.
Chapter 17
The consensus regarding salespersons is that they can be pushy and annoying. However, such resilience can be useful to the right extent where customers do not feel like they are being stripped of choice. Therefore, a good salesperson should have qualities such as; ability to listen, empathy, competitiveness, honesty, adaptability, and confidence. CITATION Rob17 \l 1033 (Starr, 2017) The qualities enable them to interact with customers in an accommodating manner. International marketing is risky and organizations avoid doing business in other global markets. Salespersons can be useful in an organization’s plan of venturing into international markets. The ability to interact with the consumers will ensure that the organization as the required data to navigate through c...
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