MARKETING MIX: PRICING STRATEGY

THE COMPANY TO USE IS COMPUTER SCIENCES CORPORATION (CSC)!! THE COMPANY TO USE IS COMPUTER SCIENCES CORPORATION (CSC)!! PLEASE READ THE UPLOADED FILE, THIS ASSIGNMENT IS A CONTINUATION OF THE UPLOADED FILE! In SLP05, the objective is to conclude your study of the Marketing Mix by discussing Pricing of the organization you chose for your Session Long Project. Though treated as a separate activity, your discussion of your organization's pricing strategies should fit with the other strategies you have covered in SLPs01-04. 19) Describe the PRICING STRATEGIES and TACTICS of your chosen organization using the proper marketing terminology. Pricing strategies can be simplistically referred to as ?above-the-market (higher than competition); at-the-market (same as competition); or below-the-market (lower than competition). You also can use terms such as ?skim pricing?, ?penetration pricing? or other terms you will learned in this module. 20) Analyze the pricing strategies and tactics followed by your organization. Be as specific as possible and be sure to draw on Module 5 background materials in describing the INTEGRATION of the MARKETING MIX. (This is the same question as you answered for product, distribution, and promotion; but for pricing). 21) Briefly, explain if your organization has COMPETITIVE ADVANTAGE relative to PRICING. In addressing the questions, at a minimum use PRICING STRATEGY as your heading and use the CAPITALIZED and BOLD words in the sections as subheadings. Please answer these SLP05 questions by adding two to three pages to your revised paper that combines SLPs 01, 02, 03, and 04 and submit it for grading by the end of this module. You will only be graded on the information added to this ever growing paper. Here is the format that should be used for your SLP: PRICING STRATEGY (centered, bold, all caps) PRICING STRATEGIES AND TACTICS INTEGRATION OF THE MARKETING MIX COMPETITIVE ADVANTAGE/PRICING