Market Orientation And The Pros And Cons Of The Implementation

MARKET ORIENTATION By (Name) Course Professor University State (City) Date of Submission Market Orientation Ladies and gentlemen, market orientation is a concept that gives a company an opportunity to identify customer needs and wants, to ensure that goods and services are tailored according to consumer preference. A market-oriented company focuses on the needs and wants of the customer rather than the product itself. By adapting to this approach, the company is more in...