Maketing: Implementation Plan of AllinOne

Marketing Name Institution Affiliation Marketing AllinOne Company is owned by eight students from the University of Buffalo. All students have an equal number of shares, but have different ranks. Since AllinOne is a startup, the company will use a hierarchical organizational model. Among the eight pioneers of the company, there will be a senior manager, who will be in charge of daily management decisions as well as implementing short and long-term sales goals and plans. Two students will be marketing managers, whose main role will be assigning duties and setting sales target for the company. They will ensure that various shops around the countries are meeting the stipulated sales targets. In addition, marketing managers will make sure that strategies to promote AllinOne brand are in place and functioning. For instance, AllinOne being a relatively a new company, marketing managers will be vigorous in marketing the company’s brand using various advertisement channels such as social media, TV, among others. They will also conduct market research to help in the establishment of new markets and determining new trends in the market of writing materials. The remaining individuals will occupy other leadership positions such as human resources and innovation management. The company will also have employees working in various sectors as well as different parts of the country to ensure AllinOne pens reach customers from all over the country. Implementation Plan The implementation plan of AllinOne Company will involve various activities, which will be scheduled to start at different times. First, the promotion of the company will be done using various media such as newspaper, TV and social media to make sure the information reaches as many people as possible throughout the country. Immediately after vigorous advertisement, our sales managers will recruit our clients. During this time, clients will be trained on how to use the new pen and why it should be their pen of choice. After evaluation of the perfor...