The Main Challenge Of Apple Company

Apple Company Students Name Institutional Affiliation Course Date Apple Company Apple is a company which is vertically integrated thus its focus is mainly on producing and supplying of software, hardware, and operating systems. The apple company choose the strategy with the aim of retaining profit and making sure that the profit is not lost through financing other organizations. Advertising and marketing are also primary components in the strategy of Apple Company to make a better market position (Ratchford, 2016). The main challenge that Apple Company is facing is maintaining its marketing, building relationships and also managing their brand due to its high price. The reasons as to why the Apple Company is struggling is because of the economic challenge. The economic struggles that the Apple Company is confronting is increased work costs in China which could evacuate the cost favored situation of Apple products. The U.S. dollar could grow their rates of exchange making it continuously hard for the company to be able to cooperate in key targets such as Europe and China. Contenders, for example, Google have displayed the ability of being able to duplicate the products being produced by Apple. Google was able to to uncover a portion application known as the Android Pay, which is similar to Apple Pay. The amount of purchase of the new Apple products is limited for instance, Apple TV, will have a compelled market. What I would propose as the way forward the principle of the 4Ps in improving their market strategy. The 4P will indicate how the organization will match with its activities towards the global market for IT, electronics, and the services that they offer online. An organization marketing mix often entails the strategies which pertain to the utilisation of the marketing strategy. The 4P variables include Product, Price, Promotion, and Place. Products The products include the goods and services involving IT. To deal with the issues facing the company the management ensure that the organization enlarge its product mix and add the non-IT related products which will challenge its competitors. Place The Apple Company should be able to choose appropriate places and venues for distributing their products. The company c...