How Maidenform Shapewear Matches Consumer Needs and Lifestyle Choices

Marketing Plan 4
DaQuayla Randle
Strategic Marketing
Maryville University
Marketing Plan 4
Consumer needs and lifestyle choices
Maidenform shapewear is designed for women by women, and the shapers are for different body types and the smooth shapewear bumps. While the outfits do not get rid of curves, the body is smoothed out without getting squeezed, so there are bumps, and customers can choose from light to extra fit options. The target customers are looking for comfortable shapewear that does not make them feel bulked up or awkward. Prioritizing patient needs will enhance marketing efforts as there will be better knowledge of the factors likely to affect market growth. Positioning the Maidenform shapewear indicates the product is affordable and high-quality.
Demographics
Young to middle-aged women who want comfortable and concealed shapewear and not shapewear that makes them appear slimmer and uncomfortable. Demographics are a good indicator of the market potential where individuals are based on certain characteristics. For instance, age, race, religion, gender, occupation, income, education level, and family size are types of demographics. Age and gender are among the most important demographic factors considered in marketing to reach the target market.
Geographics
The shapewear is mainly marketed to women in the major metro areas who have access to different brands. Segmentation based on demographics, geography, income, and lifestyle will help reach the target market. There are differences in purchasing patterns in regions, and market research helps identify trends and patterns, and this is helpful to support growth.
Choice Criteria
In the past, with shapewear-focused compression and slimming, there was ...