Lululemon Athletica Strategy Recommendation

Essay Instructions:

There are 4 parts to the format; Overview, Issues, Recommendations and Conclusions.

Overview, Short paragraph about your value proposition to the company as a consultant. You can include a short intro to the company and one or two sentences on the focus areas of your recommendations.

Pick 2 or 3 focus areas for recommendations from your external/Internal analysis. (Not 10, but possibly 1 if it is significant enough)

Issues; For your chosen focus areas, please review the issue leading to them and why you chose them. Your opinion about the issues is welcome regarding the overall impact of these issues on the business.

Recommendations; What do you recommend that the company should do to overcome the issues. Think about the detail behind the issues the steps that need to be taken and the overall effect to the company in functional areas, culture, fighting competition, building new competencies etc. Details and examples are good to include here.

Conclusions; From your analysis work that you have done, and the expertise that you have gained studying your chosen company, what do you conclude in terms of the overall impact to the business and its growth if your recommendations are followed? Use the conclusions to tie the paper together.

the company is Lululemon.

Essay Sample Content Preview:

Lululemon Athletica Strategy Recommendation

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Lululemon Athletica Strategy Recommendation

Overview

Lululemon is a strong athletic apparel global brand famous for its quality products. The company has been able to strategically target a market niche of producing yoga and activewear. As the company consultant, a value proposition would be advising the company on ways to first, improve its competitive position considering other strong brands like Nike and Adidas and second invest in new market trends by strategically promoting the company’s sustainable growth and market leadership. Based on our previous comprehensive internal analysis using the Porter Five Forces model, the company's force of competitive industrial rivalry and the threat of new entrants is strong (Wang, 2023). Therefore, the focus areas for basing the recommendations advocate for environmentally responsible products, innovative product development, and enhanced digital customer experience.

In the current times, customers are attracted to eco-friendly products thus the company should adopt sustainable practices so that consumers can perceive the company s environmentally sensitive. Second, through research and development, the company can adopt the dynamic global trends in developing innovative products to meet the needs in time. besides, the company should be able to research new materials and technologies that improve its performance making it outstanding from the competitors (McKinnon, 2023). Last, due to technology, a majority of customers have shifted to online shopping, hence, Lululemon should personalize the experience as a

way of promoting its

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Updated on February 7, 2024

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