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1 pages/≈275 words
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1
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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MS Word
Date:
Total cost:
$ 4.32
Topic:
Low-Cost Push-Pull Approaches
Essay Instructions:
A small company has developed an innovative new spray on glass cleaner that prevents the buildup of electrostatic dust on computer screens and TVs. What are two examples of low-cost push approaches and two examples of low-cost pull approaches that will effectively promote this product? Explain in detail.
--Your response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.
Essay Sample Content Preview:
Low Cost Push-Pull Approaches
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Low cost push-pull approaches are those mechanisms that a company uses to show off their products to a potential buyer in order to make decision to buy it when he sees it. In most cases these approach focuses on selling to the customer directly. On the other hand, low cost pull approach is a methodology whereby a company uses advertisement to create desire for the product amongst consumers in the market.
For the low cost push approach, the company has to ensure that the product is available in the shops shelves and well displayed. The packaging should be very attractive and appealing to the eyes of the customer in order to convince the customer to purchase the product. In addition the company should first give discounts to those who purchase the product (HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22Karen+Beamish%22&source=gbs_metadata_r&cad=7"Beamish & HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22Ruth+Ashford%22&source=gbs_metadata_r&cad=7"Ashford , 2012). This will make the product to penetrate in the market and eventually winning the confidence of the customers who thereafter will become the company’s indirect sales persons as they refer the product to their friends.
For the low cost pull approach the company should ensure that the product is advertised in the specific business directory....
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