Essay Available:
Pages:
2 pages/≈550 words
Sources:
3
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:
Interpret Diverse Perceptual Responses to Visual Elements
Essay Instructions:
This is a power point but if you could please do each slide as a paragraph.
Assignment Content
Competency
Interpret Diverse Perceptual Responses to Visual Elements
Student Success Criteria
View the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.
Scenario
You’re a copywriter for a major brand. Your team writes all the text that goes into advertisements, blog posts, social media, brochures, packaging, and webpages for the brand. While your job is to focus on the written content, you can’t help but think about the visuals. You know that everyone is working hard to communicate the benefits of the brand’s products and services, but it seems like some important things are being overlooked—especially in terms of diverse perceptual responses.
After sharing your concerns with the Advertising Manager, they have suggested that you prepare a presentation to help your company see how they can better focus on cultural perception, emotional response, and visual cognition.
Instructions
First, create a Microsoft PowerPoint presentation. Your presentation will need to have the slides listed below clearly labeled.
Visually compelling title slide (one main image and the title Diverse Perceptual Responses)
Visual Cognition: Images
Visual Cognition: Explanation
Cultural Perceptions: Images
Cultural Perceptions: Explanation
Emotional Responses: Images
Emotional Responses: Explanation
Second, think about the types of images that will help you explain your suggestions to the team. Then, search the web for examples of the kinds of images that you have in mind.
Third, copy and paste those images, graphics, etc., into the appropriate slides of your Microsoft PowerPoint presentation. You must have at least three (3) images per slide. The images should fill up as much of the slide as possible but DON’T stretch or squish the images.
In the Explanation slides, write detailed but concise recommendations based on what the Images slides are showing. Your target audience is designers, photographers, and advertisers, so make sure your recommendations are specific.
Submit the recommendation as a Microsoft PowerPoint presentation.
NOTE - Be sure the documents display proper grammar, spelling, punctuation, and sentence structure.
Essay Sample Content Preview:
Diverse Perceptual Responses
Your Name
Course and Section
Professor's Name
August 25, 2024
As a writer, during your work, you have seen how important it is to use images that relate to consumer sentiments and perceptions towards your brand. Thus, the "Diverse Perceptual Responses" presentation will focus on how your company can develop the attractiveness of the visual approaches. The goal of the theory is to concentrate on effective marketing messages that can be easily comprehended through visual cognition and cultural and emotional aspects.
Visual Cognition: Images
It is well-known that the ability to perceive and interpret pictures is at the heart of consumers' experience. For instance, the selected pictures on this slide show how people concentrate on the picture's subject, bright colors around the figure or familiar forms. These images also emphasize the concept of visual priority and how sub-elements such as contrast, balance, and alignment control the looking flow. Knowledge of these patterns is, therefore, crucial in developing visual images to convey an appropriate message consistent with how the target group of audiences apprehend such images.
Visual Cognition: Explanation
Visual learning is that component of the brain that is responsible for comprehending images. Anything created visually has to consider how the consumer looks at or interprets such images and possible cognitive biases. For example, getting contrasting images will have the ability to provide an instant call to attention in the viewers; concurrently, utilizing symmetrical and balanced graphics can provide better-looking and more easily comp...
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