International Market for Exavier Candy Company and Financial Considerations Needed

Market Entry
Student’s Name
Institution
Course Number and Name
Instructor’s Name
Date
Market Entry
If Exavier Candy Company were to go global, they would need to find out if their product is marketable in the global market environment. Given that they have primarily served the U.S. market for the last 100 years, they are not guaranteed that their products will succeed in the global market. Perhaps they need to research the marketability of their products in the foreign market before deciding to venture abroad. The company may also need to examine the production costs in other countries before deciding to shift some or all its manufacturing processes abroad.
While there are many potential international markets for Exavier, setting up operations in the Asian region in countries like China and India will help them compete effectively. The competitors of the company produce and transport their products at a lower cost to the U.S. market, and for Exavier to catch up, they have to find ways to lower their produc...