Integrated Analysis - Amazon

Integrated Analysis - Amazon Student’s Name Institutional Affiliation Course Name Instructor Name Due Date Integrated Analysis – Amazon As a leader in e-commerce worldwide, Amazon consistently implements disruptive and sustaining technologies to keep its hegemony in the online market. Amazon maintains a competitive edge and steady development by utilizing cutting-edge e-business concepts and creative tactics (Smart Insights, 2018). The study examines the four main strategies Amazon uses in its e-business strategy, how they support its strategic goals, and how they compare to Warby Parker's direct-to-consumer (DTC) business model. Amazon’s Key Strategies and Initiatives 1. Customer-centric innovation and Artificial Intelligence-driven Personalization AI and machine learning technology enabled Amazon to provide hyper-personalized customer experiences. This recommendation algorithm uses data about customers to recommend them with relevant products to increase sales and retention (Smart Insights, 2018). The approach further improves user engagement in alignment with Amazon's mission of being Earth's most customer-centric company. Compared to Warby Parker, another company that applies AI technology to offer personalized virtual try-ons, Amazon scales this personalization over many products (Baltzan, 2024). 2. Expansion of the Amazon Prime Ecosystem Amazon Prime is the most crucial element in its e-business strategy, boasting more than 200 million subscribers worldwide who enjoy free shipping, exclusive discounts, and other forms of digital content. The subscription model fosters customer loyalty and provides recurring revenue, reinforcing Amazon's competitive advantage over traditional retailers and other e-commerce platforms (Furth, 2018). In contrast, Warby Parker uses a subscription-based home try-on model, which makes buying glasses perso...