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APA
Subject:
Business & Marketing
Type:
Essay
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English (U.S.)
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Topic:

Individual Case Study

Essay Instructions:
Refer to the case "Managing Innovation: The Aquadronic Experiment and Market Response". In 750-1000 words and using APA format, perform an analysis in this case. Please refer to the "Case Study Guide" posted within the "Syllabus + Content" section of our course, for a general overview on how to do a case analysis. Understanding innovation at the industry level is an important principle in our course. This assignment emphasizes identifying, focusing on, and briefly analyzing innovation related challenges within a large industry, plus using concepts learned during our class. Think about the tools and methods we have covered so far, and how those could apply to this particular case (i.e. Solution-storming, Prototyping, WOW Test, Promoter Test, Payment Test, RCA, etc) Remember there are TWO PARTS to your individual case study, the Written Case Analysis (15%), and the In-Class Case Discussion (10%). Date and format of thr In-Class Case Discussion will be provided accordingly. Regarding the structure, here are some guidelines and recommendations: Required - Counts as part of word count Optional - Does not count as part of word count (1) Title page (should list the course, Boston University, your name, Professor name, title of the paper, assignment # etc) (Required) (2) Abstract – or – Executive Summary as appropriate for the course (optional) (3) Table of contents (optional) (4) Introduction (including your main thesis statement) (Required and counts as part of word count) (5) Main body (separated by headers and sub-headers where appropriate) (Required and counts as part of word count) (6) Summary/Conclusions (all the key points and conclusions summed up nicely in a paragraph) (Required and counts as part of word count) (7) Tables, diagrams or figures (optional but integrated into the main text when used) (optional) (8) References (on its own page) (Required) (9) Appendices (if you have them, each on its own page) (optional) Guidelines as explained on the course syllabus: Your Individual Case Study (25%): Students will be required to submit an individual paper approximately 750-1000 words responding to a designated question or questions within the case. Each paper should adhere rigorously to the course and university ethical preparation and referencing guidelines. Papers should consist of original work and argumentation prepared by the student submitting the paper. The word count excludes citations, restatement of the assignment, cover sheet, and any tables or diagrams. • The instructions for the assignment on our course portal should be carefully followed. • The paper should be a Word document submitted as an attachment through the BU system. • Word limit guidelines and reference requirements will be enforced. • Each paper should be supported by at least five distinct, credible, clickable reference (e.g. not from blogs or not directly from Wikipedia—Wikipedia can be used for background but should not be directly cited, as its credibility rests on the underlying references, and those are the references to cite following your direct consultation of those references). • All papers should follow the standard APA guidelines and should follow the paper preparation and content overview template provided. • Each paper should be the unique and original work of the student submitting the paper. Topics should have enough information online to be researchable. The team assignments are designed for developing innovation equivalent to a start-up firm experience, while the individual paper broaches questions in relation to documentable and researchable existing firms or industries. It is crucial to show your understanding and application of our course concepts. Also note that our course emphasizes industry level understandings and global perspectives in addition to firm level. Business innovation occurs by individuals or teams, within firms, at the industry level, in designated nations. Be analytical, innovative, original, unique and very focused in your paper, while supporting your arguments with appropriate facts, references and in text citations.
Essay Sample Content Preview:
Individual Case Study Author’s Name: Institution of Affiliation: Course Name: Instructor’s Name: Date: Individual Case Study 1 Introduction Fine Material Development for The Company has performed outstandingly over the years. However, recently, the company experienced a massive reduction in sales. The reasons for the reduction in sales have been a general decrease in the number of people taking cigarettes, fierce competition, and harsh regulations in different parts of the world. One way that the company could boost its competitive advantage is through increasing innovation. One innovation investment was to create unique water-repellant paper. However, after the company invested millions in developing this paper, this investment failed to attain the expected results. Carlos Manzur, the company's director, looks forward to understanding the errors in executing the project to prevent this trend since it costs the company vast sums of money and time. 2 Main Body 1 Errors that the Company Made Even though innovation is critical for every company looking forward to maintaining its market dominance, Fine Material Development for The Company made some errors in the water-repellant paper, which made it lose millions and waste time without anything to commercialize. 1 Failing to Perform Gap Market Research One of the company's errors is its failure to perform market research to find what the market needed. Even though bringing the innovation was an outstanding idea, the company must understand what the market wants since the “customer is always the king.” The company can understand the customer through market gap research (Foltean, 2019). However, the company only invested in the idea since it seemed attractive rather than determining the market's need. For example, the potential customers cited that the idea seemed "useless" since it was trying to solve a problem they were not having. 2 Failure to Offer Enough Publicity The next problem that the company was having with this invention was that it failed to get outstanding publicity regarding the new product that it had produced. After producing the product, the company should invest in explaining to the target market ...
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