Importance of Values in Media and Marketing

one page reflection.

Prompt: For this post, your “final reflection” should include approximately 2-3 paragraphs. In your post, reflect on the “value” you have received in this course. What elements will be especially helpful as you move forward in your career in media or marketing? What topics will you try and learn more about?

You should also reflect on whether or not you believe that “value” is an appropriate or accurate way to plan and evaluate social media campaigns. Do you believe that Berger is correct that value judgments shape an individual’s engagement on a platform?

Be sure to ground your ideas in the readings and materials from throughout the semester. 

Readings:

Read Contagious, “Practice Value” & “Stories” (pgs. 155-201).

 Read Likeable Social Media, “Consistently Deliver Excitement, Surprise, and Delight,” (pgs. 221-231). It’s the little things, and the big things, that matter. Remember, it’s high-tech and high-touch 

Optional to be addressed:

Hemley, D. (2014). How to Design a Social Media Campaign. Social Media Examiner. https://www.socialmediaexaminer.com/social-media-campaign-elements/

Hubspot. (n.d.). How to Monitor social media in 10 Minutes a Day. https://cdn2.hubspot.net/hub/53/file-2321319114-pdf/How_To_Monitor_Social_Media_In_10_Minutes_A_Day.pdf

Libert, K. & Tynski, K. (2013). Research: The Emotions that Make Marketing Campaigns Go Viral. Harvard Business Review. https://hbr.org/2013/10/research-the-emotions-that-make-marketing-campaigns-go-viral?

Newberry, C. & Sehl, K. (2021). How to Use Instagram for Business: A Practical Step-by-Step Guide. Hootsuite. https://blog.hootsuite.com/how-to-use-instagram-for-business/

Newberry, C. (2022). How to Create a Social Media Calendar for 2022 (Tips and Templates). Hootsuite. https://blog.hootsuite.com/how-to-create-a-social-media-content-calendar/

O’Connor, M.E. (2018). How To Set SMART Social Media Marketing Goals For Your Business. https://marieennisoconnor.medium.com/how-to-set-smart-social-media-marketing-goals-for-2018-862d1002a172

Schroder, C. (2021). The Importance of Social Proof for Brand Growth. Latana. https://latana.com/post/importance-of-social-proof/

Shetty, N. (2021). The Importance of Digital Currencies in the Coming Open-Finance Age. Business 2 Community. https://www.business2community.com/finance/the-importance-of-digital-currencies-in-the-coming-open-finance-age-02428288

Ward, A. (2019). 10 Metrics to Track When Analyzing Your Social Media Marketing. Social Media Examiner. https://www.socialmediaexaminer.com/10-metrics-to-track-analyzing-social-media-marketing/

Walden, S. (2014). Social Media, Marketing and PR: Who's Responsible for What? Mashable. https://mashable.com/archive/social-media-marketing-responsibilities#EhWyxzkvhiqX