Explain The Impact Of Social Media Platforms In International Marketing

Explain the impact of social media platforms in international marketing
Name
Institution
Date
The event of the Internet has opened up opportunities for marketers to use social media platforms, but marketers still need to expand their beyond the local audience to the international one. Facebook, Twitter, and Instagram some of the social media platforms that marketers have used to target customers, but in China there are messaging apps like WeChat that are more popular. The social media tools are useful to evaluate customer tastes, preferences and attitudes, and this allows marketers to decentralize campaigns by targeting people of different cultures in different locations.
Presence on social media influences international marketing since consumers have the power to influence attitudes towards choosing a brand. When there are negative reviews in specific markets, such information ca...