How Electronic and Internet Marketing Support IMC Objectives
How do electronic and Internet marketing support the IMC objectives? List the types of electronic marketing you would use if you were trying to target members of the Baby Boomers, Gen X, Gen Y, and Gen Z. The approximate dates of the generations are listed below:
1946-1964 Baby Boomers
1965-1983 Gen X or the Busters
1984-2002 Gen Y or the Millennials
2003 – Current Gen Z or the Digital Generation
(https://www(dot)forbes(dot)com/sites/forbesagencycouncil/2017/02/15/how-to-target-three-generations-with-social-marketing-not-stereotypes/#3bfa7b5a27d5)
Incorporate concepts and examples from this week’s lecture. Lecture is attached.
Text
Ogden, J. R., & Ogden, D. T. (2014). Integrated marketing communications: Advertising, public relations, and more. Zovio.
Chapter 8: Direct Marketing
Chapter 9: Electronic & Internet Marketing
Electronic and Internet Marketing
Student’s Name
Institution
Course Number and Name
Instructor’s Name
Date
Electronic and Internet Marketing
Electronic and internet marketing contribute to a great extent in supporting IMC objectives. As internet technologies continue to advance, more people can be reached through electronic and internet marketing. Through electronic and internet marketing, marketers can build brand equity and influence consumer choices. According to Ogden and Ogden (2014), a key advantage of electronic marketing is the multiplier effect. With electronic marketing, a campaign designed by an organization can grow and spread beyond its original target market. Given that electronic technologies are characterized by the ability to share, customers can easily spread a campaign if it appeals to them. Therefore, electronic marketing offers marketers an immense opportunity to build brand equity and influence consumer choices.
If you were trying to target members of the Baby Boomers, social media platforms such as Pinterest and Facebook can be used to reach them. According to Ogden and Ogden (2014), indiv...