The Future of Shopping and the Fashion Design Career

Retail & Fashion Design Career
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Retail & Fashion Design Career
Video 1
The video by the economist (2021) demonstrates the rapid revolutionization of shopping through technological advancements. It illustrates how online-based innovations shape the marketing landscape and improve the mechanics of attracting customers or providing appropriate goods and services. For instance, China appears to be leading in pioneering innovating strategies that centralize shopping platforms using super app ecosystems that furnish the stakeholders with refined data that enable companies to understand what the customers need. Such an approach is so efficient that it contributes to other larger agendas of cost-saving, saving on wastage, and reducing carbon footprints. Such advancements are missing in the western market sector, where the retailers appear to be following in the footsteps of the Chinese with the embracement of online-based selling platforms. They are racing to catch up with the more reliable mechanisms of directly selling to customers wit...