Fundamentals of Marketing. Business & Marketing Essay

Fundamentals of Marketing

Guidelines for One-Page Write-ups of Assigned Readings/Videos

Generally, it should briefly cover the following.

Purpose of the Article/Video

State your description of the key issues and/or problems being addressed in the

reading. For example, for what managerial problems are new insights or

approaches being offered and/or what current ways of thinking are being called

into question, etc.

The Central Message of the Article/Video?

What is the author(s) suggesting as a new way (or ways) of approaching

managerial problems and/or thinking about marketing? That is, what are the

important takeaways from this reading? Do you agree with them? Why or why

not?

Managerial Implications

What implications does this reading have for management? That is, how could

you as a manager use what you learn from the reading and/or what kinds of

suggestions could you as a consultant offer to managers based on what you have

learned.

Format:

a. 1.5-space and use 1-inch margins

b. Use 11-point type.

c. Length between 300 (minimum) and 400 (maximum) words.

d. No excessive copying of content from the article. I want you to think not

copy.