From Objections to Trial Close to Close

From objections to trial close to close
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Sales promotion is a process that has to be continuous since it helps to boost sales. When the presentations and negotiations are over during a marketing exercise, the salesperson has to conduct a trial close activity to establish the interest of the prospective buyers in the products in question. It follows that the salesperson has to be sure that the target customer has the required understanding of the products in question and that they have developed the expected level of interest (Stephenson, 2008). Such an exercise ensures that the company is in a position of registering additional sales after the sales promotion exercise since the customers are aware of the qualities of the products.
Sales representatives are supposed to ensure that the concerns of the customers regarding the products being promoted are adequately addressed to increase chances of them being bought. The customers are living in a world where there must be adequate information to enhance their decision-making processes. These customers need to have much information at their disposal to enhance their decisions regarding various products like it was the case in the past due to less emphasis on details (Stephenson, 2008).
As a sales representative, I will strive to promote the company's products properly. There shall be an emphasis on trial close where the customers shall have to respond to a few queries that shall help the sales team to gauge their level of interest in the products being promoted. Stephenson et al (2008) argue that such an initiative shall mean that there shall be additional information in the event that customers seem unmoved by the sales representatives’ efforts. Managing expectations is a vital aspect of sales promotion in the sense that it helps the sales representatives to be realistic of the expected sales volumes thus helping the production section...