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Business & Marketing
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English (U.S.)
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Topic:

Frito-Lay. Business Operations Sustainability. Business & Marketing

Essay Instructions:

Green Manufacturing and Sustainability at Frito-Lay (pp. 209–210 and Pearson Video Library under the Introduction & Resources area)



CASE STUDY 2 QUESTIONS

What are the sources of pressure on a firm such as Frito-Lay to reduce its environmental footprint?

Identify the specific techniques that Frito-Lay is using to become a green manufacturer.

Select another company and compare its green policies to those of Frito-Lay.

The specifications for these case studies and the grading rubric can found in the Case Study section in the Introduction & Resources area.



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RUBRIC

GSCM206 Case Study

GSCM206 Case Study

Criteria Ratings Pts

This criterion is linked to a Learning OutcomeKey elements

All key elements of the assignment are covered in a substantive way:

Introduction, Problem identification, Analysis (pros and cons), Solution choice and rationale, Conclusion

5.0 pts

Full Marks

0.0 pts

No Marks

5.0 pts

This criterion is linked to a Learning OutcomeContent

The content is comprehensive, accurate, and persuasive. The Case Study is directed toward the appropriate audience.

5.0 pts

Full Marks

0.0 pts

No Marks

5.0 pts

This criterion is linked to a Learning OutcomeLinks theory

The Case Study links theory and relevant material and examples from the course textbook, current experience, and industry practice, and it uses the vocabulary of the theory correctly.

5.0 pts

Full Marks

0.0 pts

No Marks

5.0 pts

This criterion is linked to a Learning OutcomeResponses to key points

Responses to questions address key points correctly. Responses should include the following whenever possible: What is the problem? What options are available? Why was a particular option selected? What conclusion can be drawn from the analysis?

10.0 pts

Full Marks

0.0 pts

No Marks

10.0 pts

This criterion is linked to a Learning OutcomeConclusion

The conclusion is logical, flows from the body of the paper, and reviews the major points.

5.0 pts

Full Marks

0.0 pts

No Marks

5.0 pts

This criterion is linked to a Learning OutcomeParagraph transitions and paper tone

Paragraph transitions are present and logical and maintain the flow throughout the paper. The tone is appropriate to the content and assignment.

2.0 pts

Full Marks

0.0 pts

No Marks

2.0 pts

This criterion is linked to a Learning OutcomeSentence construction and transitions

Sentences are complete, clear and concise. Sentences are well constructed with consistently strong, varied sentences. Sentence transitions are present and maintained the flow of thought.

2.0 pts

Full Marks

0.0 pts

No Marks

2.0 pts

This criterion is linked to a Learning OutcomeFormat and design

The paper, including the title page, follows the APA sixth edition format. The paper is laid out with effective use of headings, font styles, and white space.

2.0 pts

Full Marks

0.0 pts

No Marks

2.0 pts

This criterion is linked to a Learning OutcomeRules of grammar

Rules of grammar, usage, and punctuation are followed.

2.0 pts

Full Marks

0.0 pts

No Marks

2.0 pts

This criterion is linked to a Learning OutcomeSpelling

Minimum to no spelling errors found.

2.0 pts

Full Marks

0.0 pts

No Marks

2.0 pts

Total Points: 40.0

Essay Sample Content Preview:

Business Operations Sustainability
Author’s Name
Institutional Affiliation
Business Operations Sustainability
Introduction
Frito-Lay is one of the largest manufacturers of the potato chips and being affiliated with a brand name like Pepsi Co does bring its fair share of challenges (Willard & Hitchcock, 2017).
Problem Identification
Now, the major issue that is being faced by the entity at the moment is that how they are having a hard time making sure that environmental agencies are convinced about the sustainability efforts that are put together by the brand.
Analysis
A major challenge for Frito-Lay is to make sure that how they are going to be managing the incremental costs that come due to their lack of sustainability effort. The estimates have shown that they would have spent about $ 55 million more on water and energy and thus there was pressure on them to make sure that they fine-tune their operations in a manner that allows them to increase efficiency.
Soluti...
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