Executive summary: Bravomax

Bravomax Name Name of institution: Airmount is a well-established beauty and grooming company and has a good market appeal. For Bravomax to be launched successfully into the market, Airmount will have to adopt certain aspects in its marketing plan. These aspects are situation analysis, marketing strategy, financials and controls. Situation analysis incorporates the SWOT analysis would determine whether Bravomax will succeed in the public market. The strengths, weaknesses, opportunities and threats are also analyzed. The company has numerous products ranging from hair care to skin care products designed to meet and satisfy the clients hence its expected Bravomax to thrive well once is released into the market. This will increase the customers interested with the product. Bravomax opportunity to thrive in the public market is because it is relatively affordable by all. This is due to reduced production cost resulted from economies of scale. The grooming industry is growing rapidly fast so the new products will be gladly received in the market. However, Nice & Lovely, one of Airmount top competitors have expanded its branches and production houses throughout major cities. This poses a threat because the Nice & Lovely will have a one on one relationship with the customers. In addition, Airmount faces a critical challenge of improper networking. This hinders the company from reaching all of its clients in the interior regions. The company needs to have plans to ensure that all clients can easily access its products. Other minor challenge in Airmount is inefficient advertising and product awareness. This contributes to losing potential clients of the products. Marketing strategy introduces the company`s mission which is making new clients and retaining its previous consumers. Strategies are set up to ensure that products are available in small and affordable bottles for clients to access with a cheap price. Bravomax needs diverse network of committed and dedicated sales personnel to ensure that products reach all consumers. The products are uniquely manufactured with different scents to suit customers` preferences and tastes. Airmount should introduce a marketing program which include...