Evaluating Game Company

Game Company - Market mapping and analysis
Student’s Name
Institution
Course
Professor’s Name
Date
Riot Games
1. Website URL
The link to the company website
/en
2. Name of product
Teamfight Tactics, Legends of Runeterra, VALORANT, League of Legends: Wild Rift,
3. Vertical
Gaming and Esports media outlets
4. Logo
5. Product Description
Riot Games develop online games and the League of Legends is the flagship and popular free-to-play, online battle game.
6. Function of product
Briefly describe the function of these products in the gaming ecosystem
The multiplayer online video games have multiple characters who require precision and tactics to win. There are traditional sporting tournaments for the League of Legends (LOL) and the other games are also competitive. Players gain more experience through playing and have the power to control the fictional characters with different powers and abilities.
7. Games/Genres associated with the product
What specific games or game genres addressed by the product(s)
The League of Legends is a Role-playing game (RPG) or strategy genre and all Riot's games are character-based games
8. Number of users/players
If available, find information about how many users or players use this company's product(s)
There are multiple player games and VALORANT is a 5v5 character-based game.
9. Domain Index
What is the Moz domain index for this company's website? Enter the domain name on https://moz.com/domain-analysis#index to find out the domain index - an indicator of how often and how high the website ranks on search engine results. Search Engine Optimization is the process by which companies optimize their websites in order to appear higher when people search for keywords relevant to the company and it's products.
/
Domain Authority 78
Linking Root Domains 18.4k
Ranking Keywords 56.8k
Spam Score 5%
10. SimilarWeb Traffic Analysis
Paste the website URL in /website and summarize the most salient parts of the traffic analysis
Riot Games is in the video games consoles and accessories category. There is an estimated 35.23M total visits, with average visit duration of 00:02:45. While the pages per visit are 3.20 and the bounce rate is 51.61. The top-ranked countries are the US, Turkey, and the Philippines.
11. Assessment of domain index and web traffic
Is the domain index and web traffic good, average, or bad?
Both the domain index and web traffic are good where there is above average user engagement and 7.03% of the traffic are referrals.
12. Business Model
How does this product generate revenue?
There are microtransactions in the free-to-play games where there are costs to buy the virtual product and there are improvements on characters. There is a YouTube channel, while there are advertised merchandise on Twitch stream, and there are partnerships with eSports promoters.
13. Analysis
What role does this product play for the associated vertical and the e-sports/gaming market as a whole?
There are multiplayer online games requiring individual and team-based strategies game and players choose characters with their desired skills. In the competitive team sport, players must choose roles that are best fit for them and the competitors are ranked over time.
14. Partnerships
What other products/games has this company integrated or formed partnerships with?
Riot Games has partnered with Intel and Logitech for ValorantEsports and eSports advertisers like Coca Cola who advertise on League of Legends streams.
Media and Games Invest plc
1. Website URL
The link to the company website
https://mgi-se.com/

2. Name of product
Gamigo,Applift
3. Vertical
Gaming and Esports media outlets
4. Logo
5. Product Description
MGI publishes and supports online and mobile games for gamers and there are more than 50 causal games. MGI has acquired various companies in the recent past and diversified the portfolio of products, but Massive Multiplayer Online Games are some of the most popular.
6. Function of product
Briefly describe the function of these products in the gaming ecosystem
MGI has games that allow the players to play together, but there are also casual games that people play individually.
7. Games/Genres associated with the product
MGI has Massively Multiplayer Online Role Playing Game (MMORPGs) and Massively Multiplayer Online Games (MMOGs)
8. Number of users/players
There are various multiple games such as Gamigo'sSkydome have a 4vs 4 multiplayer online game option
9. Domain Index
Among the top ranked keywords are "who owns gamigo", "gamigo subsidiaries" and "change attempts will exceed the maximum archeage"
Domain Authority 26
Linking Root Domains 86
Ranking Keywords 428
Spam Score 1%
10. SimilarWeb Traffic Analysis
The Similar Website does not evaluate the salient features MGI
11. Assessment of domain index and web traffic
Is the domain index and web traffic good, average, or bad?
MGI has a low spam score, while the ranking keywords is also low
12. Business Model
The digital integrated games and media company generates revenues through online and mobile games there is a multiple-stream revenue model. There have been various value-generating synergetic acquisitions.
13. Analysis
The product is involved in the gaming industry including in-games purchases in MMOGs, while there is also media advertising, which helps in promoting the products.
14. Partnerships
MGI has been aggressively acquiring other gaming companies and partners with game promoters. Among the acquisitions are Gamigo (online games), Applift (mobile advertising), Verve Wireless (performance marketing) ReachHero (influencer marketing), and PubNative (mobile advertising).
Game Insight
3. Website URL
The link to the company website
-insight.com/en
2. Name of product
GIDay1, Airport Сity, The Tribez, Mystery Manor, Guns of Boom, Paradise Island 2, Treasure of Time and Mirrors of Albion
3. Vertical
Gaming and Esports media outlets
4. Logo
5. Product Description
Game Insight develops and marketsmobile and social games that are mostly immersive strategy games
6. Function of product
There are adventure and strategy games that allow players to create their own worlds where there is emphasis on exploration.
7. Games/Genres associated with the product
Adventure games for games like Mirrors of Albionand first-person shooters (FPS) genre
8. Number of users/players
There are mostly individual players in the adventurefantasy games
9. Domain Index
Domain Authority 56
Linking Root Domains 2.9k
Ranking Keywords 121
Spam Score 11%
The top keywords by ranking through clicks are guns of boom, airport city and mystery manor.
10. SimilarWeb Traffic Analysis
Paste the website URL in /website and summarize the most salient parts of the traffic analysis
Referrals of traffic are 2.09%
Avg. Visit Duration 00:00:51
Pages per Visit 1.74
Bounce Rate 58.32%
Most visitors are in the US followed by Russia.
11. Assessment of domain index and web traffic
Is the domain index and web traffic good, average, or bad?
The web traffic is good and there has an increase in the number of visitors to the site
12. Business Model
The company uses a freemium model where players download the games for free online and pay for different items. The second main source of revenue is ad revenue.
13. Analysis
Game Insight produces game-related content, and players are invited to be adventurers in fantasy worlds. There are also guides and trailers on various games and new versions or release.
14. Partnerships
Game Insight markets various mobile games and social-network games, has partnered with companies such as Samsung. The company has also worked partnered with Kakao South Korea’s internet provider and mobile messenger service to increase the company’s reach among mobile phone users. The Kakao Talk platform distributes different third-party content and apps, including mobile games.
Nekki
1. Website URL
https://nekki.com/en/
2. Name of product
Nekki is a publisher of action and strategy games such as Vector, 11x11and Shadow Fight series.
3. Vertical
Gaming and Esports media outlets
4. Logo
5. Product Description
Lintrix is an action-puzzle game and Shadow Fight is one of Nekki’s action and fighting games.
Players use different powers and with experience they become more competitive
6. Function of product
Briefly describe the function of these products in the gaming ecosystem
Players build teams
7. Games/Genres associated with the product
What specific games or game genres addressed by the product(s)
8. Number of users/players
Shadow Fight Arena — is a fighting game where there are multiplayer battles.
9. Domain Index
What is the Moz domain index for this company's website? Enter the domain name on https://moz.com/domain-analysis#index to find out the domain index -
Domain Authority 50
Linking Root Domains 1.9k
Ranking Keywords55
Spam Score 7%
The most visible keywords for the site are vector game and Nekki, while the top ranked page is nekki.com
10. SimilarWeb Traffic Analysis
Avg. Visit Duration 00:00:23
Pages per Visit 1.45
Bounce Rate 69.46%
Most visitors are from Russia and the traffic sources are mainly direct and search, but only 1.92% is through referrals.
11. Assessment of domain index and web traffic
The daily page views per visitor have increased in the past two months, but there has been a reduction on the daily time on site. The domain index and web traffic are average, but there has been increased engagement in the past few months’
12. Business Model
Nekki publishes action and strategy games and owns various game brands that run on various platforms including PC, consoles, and mobile platforms. Players buy new installments and download apps for the games
13. Analysis
Nekki users have downloaded the game and Nekki for mobile and social platforms.
14. Partnerships
The Russian developer Nekki has worked closely with development partner banzai games to create new games and innovative characters.
Pixonic
1. Website URL
https://pixonic.com/en
2. Name of product
Among the popular Pixonic products are War Robots Mercury, War Robot Fury and War Robots Falcon.
3. Vertical
Gaming and Esports media outlets
4. Logo
5. Product Description
War Robots allows players to launch surprise attacks and adopt tactical maneuvers in the action-packed online battles. There are multiplayer battles and fights against enemies.
6. Function of product
Briefly describe the function of these products in the gaming ecosystem
7. Games/Genres associated with the product
Shooter and battle game where giant robots are the targets
8. Number of users/players
War Robots has the option of 6 on 6, or 6 player free-for-all matches.
9. Domain Index
What is the Moz domain index for this company's website? Enter the domain name on https://moz.com/domain-analysis#index to find out the domain index - an indicator of how often and how high the website ranks on search engine results. Search Engine Optimization is the process by which companies optimize their websites in order to appear higher when people search for keywords relevant to the company and it's products.
10. SimilarWeb Traffic Analysis
There is no enough data to rank Pixonic in the SimilarWeb Traffic, but the key words are War Robots Falcon, War Robot Fury, War Robots Mercury and, Bulwark War Robots
11. Assessment of domain index and web traffic
Is the domain index and web traffic good, average, or bad?
The web traffic is poor and there is a need to increase visibility to the target customers
12. Business Model
Pixonic uses a hybrid of developer-producer-publisher where there are partnership agreements with other companies and partial ownership arrangements with the company owning studios for game development.
13. Analysis
War Robots is a PvP shooter game with various —combat robots, weapons combinations, and battles.Winners get the right to lead clans andcapture their opponents
14. Partnerships
Pixonic collaborates with companies in the gaming industry such as iDreamsky, which operates mobile games and mobile online game and this allows Pixoniexpand operations to new markets. Pixonic’s games are freely available on App Store and Google Play.
PikPok
1. Website URL
https://pikpok.com/
2. Name of product
The Maze Runner, Agent Intercept, Into The Dead 2, Dungeon, Inc and Rival Stars College Football
3. Vertical
Choose the vertical/category under which the products offered by the company fall
4. Logo
5. Product Description
The products are available in various platforms, mainly the iPhone, iPod touch, iPad, Android, tablets, and Windows Phone 8.PikPok focuses on extending the gaming experience for mobile users and offering a wide variety of games to serve different market segments.
6. Function of product
There is a focus on navigating and solving various obstacles and problems in different environments.
7. Games/Genres associated with the product
The products are in the Action, Arcade, Clicker, Puzzle, Racing and Sports genres
8. Number of users/players
9. Domain Index
Domain Authority 55
Linking Root Domains 1.6k
Ranking Keywords 263
Spam Score 3%
Pikpok and Maze Runner Game are the top ranked keywords, while the top linking are
YouTube,com and Apple.com
10. SimilarWeb Traffic Analysis
Avg. Visit Duration 00:00:46
Pages per Visit 1.21
Bounce Rate 78.91%
12.75% Of traffic is from Referrals
11. Assessment of domain index and web traffic
Is the domain index and web traffic good, average, or bad?
The domain index and web traffic are average, but there has been increased interest in the company’s products.
12. Business Model
PikPok offers downloadable free-to-play games and the revenue is mainly from in-game purchases and advertising.
13. Analysis
PikPok develops and distributes games for smartphones, tablets, and desktops and players can chose from various fun games. There are original games that have diverse environments for the various mobile and handheld games.
14. Partnerships
TheTurbo Racing League App from DreamWorks Animation and PikPok(R) features the thrill of racing in the palm of your hands and is available on iPad, iPhone, iPod touch, Android handsets and tablets, and Windows Phone 8.
Take-Two Interactive
1. Website URL
/
2. Name of product
Battleborn, BioShock series, Borderlands series, Civilization series, Duke Nukem series, Evolve , Grand Theft Auto, Mafia series, MLB 2K series, NHL 2K series , PGA Tour 2K and XCOM series
3. Vertical
Gaming and Esports media outlets
4. Logo
5. Product Description
The company creates, publishes, distributes and markets games through Rockstar Games, 2K, Social Point and the Private Division.
6. Function of product
Take-Two Interactive publishes interactive software and entertainment games, for both single-player and multiplayer modes and include many mobile and video strategy games.
7. Games/Genres associated with the product
Interactivesoftware and entertainment game company mainly focuses on strategy games and Grand Theft Auto is one of the most popular action and strategy games.
8. Number of users/players
9. Domain Index
What is the Moz domain index for this company's website? Enter the domain name on https://moz.com/domain-analysis#index to find out the domain index - an indicator of how often and how high the website ranks on search engine results. Search Engine Optimization is the process by which companies optimize their websites in order to appear higher when people search for keywords relevant to the company and it's products.
10. SimilarWeb Traffic Analysis
Avg. Visit Duration 00:01:07
Pages per Visit 2.09
Bounce Rate 66.59%
16.28% of traffic is from Referrals
The company was ranked 970th on the Video Games Consoles and Accessories
11. Assessment of domain index and web traffic
The web traffic is good where there is a focus on the indexed pages highlights on the keywords domain extension.
12. Business Model
Take-Two Interactive mostly generates revenue from consoles and the PC segment. Take-Two Interactive is a developer, publisher and marketer of video games and the number of players increases revenue as the players buy segments of the game. There is also revenue on add-on content.
13. Analysis
Take-Two Interactive sells game even when there are licensed deals to develop games and digital sources are now one of the major sources of revenue.
14. Partnerships
in the entertainment sector the company partnered and then acquired dynamixyz, and has worked closely with gaming and entertainment firms .
Ubisoft
1. Website URL
/en-us/
2. Name of product
Assassin's Creed, Far Cry, Just Dance, Rayman, Tom Clancy and Watch Dogs
3. Vertical
Gaming and Esports media outlets
4. Logo
5. Product Description
The products are committed in different platforms such as PC, PS4, Xbox One and Switch where there are various adventure games.
6. Function of product
Briefly describe the function of these products in the gaming ecosystem
Increasingly, Ubisoft is shifting away from single-player games to competitive multiplayer games.
7. Games/Genres associated with the product
Ubisoft distributes action-adventure, sports, shooting and strategy video games.
8. Number of users/players
While Ubisoft has popular games, there is no exact information on the number of players.
9. Domain Index
Domain Authority 91
Linking Root Domains 85.5k
Ranking Keywords 179.5k
Spam Score 2%
The top ranked keywords are Ubisoft, Assassin's creed odyssey and Assassin's creed
10. SimilarWeb Traffic Analysis
Avg. Visit Duration 00:02:53
Pages per Visit 3.92
Bounce Rate 47.34%
8.64% of traffic is from Referrals
Ubisoft was ranked 109thonthe video games consoles and accessories category
11. Assessment of domain index and web traffic
Ubisoft is one of the ranked sites for video games and is rated as good for both domain index and web traffic. Daily active engagement has increased over the past few years and indexing helps to make the site visible in the search results.
12. Business Model
Ubisoftgenerates revenue through the sale of goods or services and the company has back catalog that still make money.
13. Analysis
Ubisoft focuses on adventure, shooting, strategy, simulation sports, and strategy video games allows the company to target different market and promotion targets the different customer groups.
14. Partnerships
Ubisoft partners with other gaming companies to promote positive gaming experiences. For instance, Parsec has games streaming technology to stream and publish the Assassin's Creed franchise.
SquareEnix
1. Website URL
https://square-enix-games.com/en_EU/home
2. Name of product
Final Fantasy, Dragon Quest, Kingdom Hearts, and Tomb Raider,
3. Vertical
Gaming and Esports media outlets
4. Logo
5. Product Description
Final Fantasy, is a fantasy and science fantasy role-playing video games and like the other company’s products there is role-playing.
6. Function of product
Square Enix focuses on video game development and publishing games where players explore different areas and zones based on their level in the games. The goal is to be the victor in these games
7. Games/Genres associated with the product
The games are in the fantasy and RPG genre,
8. Number of users/players
9. Domain Index
Domain Authority 88
Linking Root Domains 39.6k
Ranking Keywords 44.9k
Spam Score 1%
The Square Enix store is the most visible keyword that the site visitors click
10. SimilarWeb Traffic Analysis
Avg. Visit Duration 00:02:44
Pages per Visit 3.94
Bounce Rate 52.95%
The total number of views to the site is more than 6 million, and while Square Enix is Japanese based company most visits to the company’s site are from the US, UK and Canada.
10.49% of traffic is from Referrals
29.04% of traffic is from Search
11. Assessment of domain index and web traffic
Both the domain index and web traffic are good and provide links to sites that refer Square Enix and the top keywords associated with the company’s site.
12. Business Model
Square Enix focuses on polymorphic content and the company has created various franchises on different gaming platforms and expanded from mostly focusing on console games into online and mobile games.
13. Analysis
Square Enix has a wide portfolio of games and Square Enix leverages the sport marketing campaign to create awareness and market the company’s prod cuts.
14. Partnerships
Tencent Holdings Limited as part of a strategic alliance to create new intellectualproperties, and with Marvel Entertainment as part of creative partnership where there are multi-game licensing agreements.
Zynga
1. Website URL
/
2. Name of product
Zynga Poker, Words with Friends 2 and CSR Racing 2
3. Vertical
Gaming and Esports media outlets
4. Logo
5. Product Description
Zynga mostly focuses on online and mobile games and the Zynga Poker is a popular multiplayer online poker card game played through various social networks as an engaging casino game.
6. Function of product
Zynga offers social video game services free mobile and online games
7. Games/Genres associated with the product
Online and mobile games include card games, words games and racing games
8. Number of users/players
9. Domain Index
Domain Authority 76
Linking Root Domains 26.7k
Ranking Keywords 5.7k
Spam Score 2%
The top three keywords are Words with friends, Zynga and Farmville
10. SimilarWeb Traffic Analysis
Avg. Visit Duration 00:03:18
Pages per Visit 4.16
Bounce Rate 56.29%
There are 99.7% organic searches and 43.16% of the traffic is from the US. There has been an increase in the number of people visiting the site over the past seven months.
11. Assessment of domain index and web traffic
The domain index and web traffic are good and the site is indexed to ensure visibility in search results.
12. Business Model
The company relies on a free-to-play approach to generate revenue where customers pay credit card payments and partner businesses. Zynga also sells virtual games during games and there is banner advertising and advertising during games
13. Analysis
Zynga is a gaming and entertainment company that has increased the sale of virtual goods, the major source of the revenue and advertising.
14. Partnerships
Zynga "partners" with other gaming and entertainment such as the Snap Games platform to expand gaming operations.
Rocket League
1. Website URL
/
2. Name of product
Rocket League
3. Vertical
Gaming and Esports media outlets
4. Logo
5. Product Description
Psyonix Studios developed Rocket League a soccer video game combinedwith car racing.
6. Function of product
The four-wheeled soccer game has tournaments where players compete and new added features include the 2 v2 mode
7. Games/Genres associated with the product
Sports mode in single-player and multiplayer
8. Number of users/players
9. Domain Index
Domain Authority 72
Linking Root Domains 8.1k
Ranking Keywords 34.7k
Spam Score 5%
Rocketleague is the most visible, high-volume and branded keyword
10. SimilarWeb Traffic Analysis
Avg. Visit Duration 00:01:31
Pages per Visit 2.34
Bounce Rate 59.40%
60.12% of traffic is from search
1.48% of traffic is from display ads
2.28% of traffic is from referrals, while the top referring site is https://steamcommunity.com/.
11. Assessment of domain index and web traffic
The domain index and web traffic are good as keywords and analysis highlight the meaning and content of the pages.
12. Business Model
Epic Games acquired Psyonixsin 2019 and Rocket League uses a free-to-play model where the players are not charged when joining the game. Instead, there is revenue from advertisements and in-game sales.
13. Analysis
The hybrid game of soccer and vehicles there are online matches and an offline season as well as special features in different product launches.
14. Partnerships
Rocket Leaguepromotional partnership with Ratchet & Clan and in the past Lamborghini, WWE and Nascar to promote the gameto grow in popularity.
Futbin
1. Website URL
/
2. Name of product
FIFA 21 Ultimate
3. Vertical
Gaming and Esports media outlets
4. Logo
5. Product Description
In FIFA 21, the players choose teams and find players for a squad best suited for their preferred playing style and players who have good chemistry.
6. Function of product
Briefly describe the function of these products in the gaming ecosystem
FIFA 21 allows players to build squad and each squad has different team club data, and analysis of the club players, their strengths, assists, goals and value in the squad.
7. Games/Genres associated with the product
Sports and strategy genre
8. Number of users/players
9. Domain Index
What is the Moz domain index for this company's website? Enter the domain name on https://moz.com/domain-analysis#index to f...