Environmental, Social, and Governance (ESG): Nike, Adidas, and SasSports
Times newroman, double-space, 12.
5 pages please include:
1. ESG profile for both Nike & Adidas, (Write separately)
2. ESG profile for the SusSports
3. Finance for SusSports
The details for SusSports.
SusSports is a start up business that sells athletic shoes and apparel. The products it sells include
sports shoes:
Materials: Recycled plastic (such as ocean plastic waste), organic cotton, natural rubber, recycled rubber, plant-based materials (such as vegetable leather), bamboo and hemp. Features: Ensure the shoe is designed to be removable for easy recycling and reuse.
Sportswear:
Materials: Organic cotton, recycled polyester, natural dyes, bamboo, hemp and recycled wool.
Features: Adopt low water consumption and low emission production process.
Sports accessories: Products: sports backpacks, sports hats, bracelets, yoga mats, etc.
Materials: Recycled nylon, recycled polyester, organic cotton, natural rubber and plant-based composites.
Environmentally friendly packaging:
Materials: Recyclable or degradable packaging materials, such as recycled cardboard, bioplastics, etc.
Features: Simple design, reducing the use of ink and chemicals.
SusSports Target Market: Environmentally conscious professionals, Fashion-forward consumers, Brand loyal customers, Environmental activist, Fitness Enthusiasts and Athletes
SusSports Positioning strategy: High quality and innovation, Brand story and value communication, Unique design and customization services, Social Responsibility and Environmental Initiatives, High-end marketing strategy.
Nike, Adidas, and SasSports ESG Profile Paper
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Nike, Adidas, and SasSports ESG Profile Paper
The Responsible Investment (RI) field is on the brink of a new era. Although investment professionals and capital markets initially viewed it as an exotic niche, it is now the standard practice. Taking Environmental, Social, and Governance (ESG) variables into consideration in investment decisions is a widely embraced practice. More specifically, ESG is a term employed to delineate different investing techniques that encourage environmental, social, and governance factors in addition to risk and return. Accordingly, ESG ratings measure an entity’s exposure to financially feasible ESG risks in the long term to ensure investors authentically implement their preferred ESG investment strategy. The relevance of extra-financial factors does not decisively persuade the contemporary-generation financial analyst. Still, it has become an inherent aspect of what investors look for when making investment decisions. Although capital markets are laggards in this respect, it is well-established now that ESG integration creates value for companies seeking sustainability ends. This paper details the implementation of the ESG framework in Nike, Adidas, and SusSports. The paper's final portion details the financial relevance of the ESG framework to SusSports.
Nike ESG Profile
Nike is the biggest athletic apparel and footwear brand globally, with a market capitalization above $200 billion in fiscal year 2020. Headquartered in Beaverton, Oregon, Nike employs more than 74,000 workers globally, and its products can be found in over 190 countries. Key product categories include running, soccer, and basketball. Approximately two-thirds of its sales emanate from footwear. Its brands include Converse (causal footwear), Jordan, and Nike. The company sells its products globally via enterprise-owned stores, third-party retail outlets, and franchised stores. Nike’s mission is “to bring inspiration and innovation to every athlete* in the world” (The Impact Investor, 2023). The company demonstrates an authentic commitment to sustainable business practices and has set ambitious objectives to mitigate environmental implications. It also emphasizes reducing emissions, water usage, and waste