Differences in Qualitative and Quantitative Methods
What are the differences between qualitative and quantitative methods?
What are the qualitative techniques our textbook introduced?
What are their strengths and weaknesses ?
Any examples you can share with us?
Please use as a source: Title: Business Research methods 12E
Author: Donald R. Cooper, Pamela S. Schindler
Publisher: McGraw-Hill Irwin
Language: English
ISBN: 978-0-07-352150-3
Cooper, D. R., & Schindler, P. (2014). Business research methods. Mcgraw-hill
Research Methods
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Research Methods
Differences in Qualitative and Quantitative Methods
To gather data for a qualitative study, researchers must thoroughly comprehend the topic matter beforehand. Qualitative research methods are employed to offer guidance for a theory that was formulated before the study. Findings from qualitative research are typically more informative and descriptive than those from quantitative research, according to Cooper and Schindler (2014). Qualitative research approaches include empirical observation, grounded theories, and business case studies. The differences between qualitative and quantitative research are numerous. While qualitative research is more frequently used to understand causes and effects, quantitative research employs numbers to determine the extent of an issue (Cooper & Schindler, 2014). It determines how diverse people's views, values, and practices are. In contrast, qualitative research aims to determine the causes behind particular viewpoints or ideas, whereas quantitative