Customer Information
essay requirement
Reading: Rainer, R. K., & Prince, B. (2020) Introduction to information systems (8th ed.). Wiley.
ISBN: 978-1119594635
Chapter 11: Customer Relationship Management (p. 338-373)
A business isn’t going to be in business if it doesn’t have and retain customers. Every customer makes purchases, and those purchases may be for products, services, consulting, and much more. In a 2-3 page APA-formatted paper, consider your current business or a previous one that you have worked for. Address the types of customer information that may be collected and how that data may be used within the business. For example, a construction company may provide services for both business and residential customers. Business customers may have accounts and request work on a regular basis for different job sites, and they may have a specific set of services that they require. Whereas, residential customers may typically only call once and require a specific task to be done. How would the company use this information to manage product supplies, personnel, and plan job time availability? Address similar questions within your paper as they relate to the specific business type that you have selected.
Customer Information
Student’s Name
Institution
Course Name and Number
Lecturer’s Name
Due Date
Customer Information
Customer retention is one of the primary factors that make businesses remain afloat. Successful companies have strategies to ensure customers remain loyal to their products throughout the operation. Without customers, enterprises will have no one to purchase their products, which may lead to losses and failure. For that reason, businesses that intend to be successful must ensure they provide their customers with quality products and services to keep them on board and maintain them. Providing high-quality products and services is achievable by collecting the appropriate customer information. For this assignment, I will describe the types of customer information my organization may collect and how to use that data to manage product supplies and personnel and plan job time availability.
Type of Customer Information
Recently, I worked for a company that deals in electronic and phone accessories. The organization enhanced customer retention by supplying high-quality products that meet consumer demands. Many customers were attracted to the company and preferred purchasing with the firm. The organization collected various types of customer data to maintain customer relationships to improve customer experiences and marketing strategies. One type of data collected was basic data. Basic data is the data a business can use to create a database of customer profiles (Morey et al., 2015). It can entail customers' demographic information such as name, location, contact information, preferences, and sex.
For customers that frequented the firm’s website, information like age, shipping location, email, and feedback on items purchased were collected. The customers' basic data was compelling as it helped the company adjust to the consumer needs and present those needs with solutions that meet their demands accurately. Collecting basic data is possible through the forms filled out by customers on the organization's website, like contact forms, newsletter subscriptions, and account sign-ups and purchases (Payne & Frow, 2016). With customer relationship management (CRM), businesses can gather, store, organize, and centralize all customer's unique identity data for easy access and analysis (Rainer & Prince, 2021).
Another type of data gathered was behavioral data. This category focuses more on how the customer interacts directly with the company's products and services (Nyadzayo & Khajehzadeh, 2016). It includes purchase histories, product order values, subscription renewals and cancellations, abandoned shopping carts, user duration on the website, and devices used. Enterprises can collect this data from their websites by looking at transactional information for products and user behavior (Nyadzayo & Khajehzadeh, 2016). They can also look at email interactions like newsletter subscribers and unsubscribes. My organization used these strategies to gather customers’ behavioral information to determine customer engagement with its products and services while making better predictions and recommendations. According to Zahay et al. (2012), observing consumer behavior is a time-tested practice businesses employ to understand consumer habits. Understanding customers is crucial as it helps organizations strengthen customer engagement and retention.
Usage of the Types o...