Create an original Situation Analysis on a company

Name: Kym Ivory Professor’s Name: Dr Tracy Course Title: Principles of Marketing Date: 09/13/2020 Company/Brand Selected (Mini Cooper, Samsung, Dairy Queen, or Axe): NOTE: You will be completing an ORIGINAL Analysis on the business. Samsung gained popularity in about 74 countries and has employed over 300,000 people in various assembly and sales stations. Its current customers are individuals between the ages of 15 and 50 who are thirsting for new technological updates and trends. Youths trust the sophisticated features and the satisfaction they gain from using Samsung devices. Also, using the Samsung electronic appliances comes with a sense of gratification and leaves most people thirsting over the products. It also has loyal customers who trust their brand and are willing to spend more on the desired product (Omer, 2019). The loyal clients are also excellent brand ambassadors who can defend the brand on heated social media debates.  What do the customers buy/use of value from the business?  Samsung customers believe that their electronics are rugged, exciting, and have sophisticated features compared to other electronics. The company continuously strives to produce quality products and has an excellent customer care services (Omer, 2019). The durability, ease of repair, and availability make Samsung more appealing to the clients. Also, the price-quality ratio of Samsung products is always reasonable. What changes can the company/brand expect in the future? How can the company/brand better serve its customers?  Samsung is expected to launch its 5G network in its future products. The network will enhance the faster and user-friendly experience for its consumers (Gardere et al., 2018). The network will deliver high-speed multi-gigabit throughputs and real-time experiences (Omer, 2019). To stand out from its competitors, Samsung will design robust devices with improved chipset technology with great marketing for consumer and electronic appliances.] List 3 Opportunities you have identified in your personal assessment of the business: (Make sure you label why you call each item an opportunity):  1. [Emerging markets in India and South Africa] (India has a vast growing population of Android users. The growing populations means increased demand for electronics, android devices, and other technology) 2. [Diversification for business growth] (Samsung can increase their revenues and customer base by improving their products and developing more electronics with unique features that will earn them a competitive advantage) 3. Strategic Partnership with software developers and online services. Building partnership with software developers will help Samsung remain more competitive by increasing their electronics' functionality.  List 3 Threats you have identified in your personal assessment of the business: (Make sure you label why you call each item a threat): 1. [Legal limitations] (some lawsuits from their competitors, such as Apple in the United States, tend to restrict Samsung's business opportunity (Omer, 2019). The competitors are frequently pursuing legal avenues to eliminate their competitive counterparts) 2. [Stiff competition from Apple, L.G. and Lenovo] (The competitors are capable of reducing Samsung's competitive advantage and market shares.) 3. [Limitation of consumer products] (Price-sensitive consumers explore cheaper electronic alternatives. The alternatives are typically Samsung clones whose designs match those of the original products.) 2. Company List 3 Strengths you have identified in your personal assessment of the business (Make sure you label why you call each item and Strength):  1. [Manufacturing expertise] (Samsung has been rated as the best manufacturing company, especially in the design of semiconductors and and...