Costa’s Mobile and Email Marketing Report
Scenario
Your small marketing consulting firm was recently hired by Costa's Customs. Costa's Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa's Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa's Customs' current marketing strategy ignores all forms of digital marketing. They've come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa's Customs' background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.
Costa's Customs' Company Profile
Your administrator lets you know that Costa's goals are to grow online clothing sales by 50% within 6 months and traffic to their website's blog by 100% in 18 months.
Instructions
You have recently discussed digital marketing with some colleagues working at different companies, and you realize that email and mobile marketing strategies are missing from the Costa's digital marketing efforts. Since many of your customers could be reached there, you approach your administrator with this information, and she has asked you for a report detailing:
Summarize email and mobile marketing and include an analysis of the strengths and weaknesses of each method.
Hypothesize on how each could be used by the case document company and what the strategy might look like.
Include a visual mockup for a Costa's marketing email using a free account on Mailchimp.com or other email service provider, including subject line, pre-header, image, body copy, and call-to-action.
Include a visual mockup for a Costa's mobile banner ad using a free account on Canva.com, or other graphic design software, and make edits tailored to Costa's with justification for your creative choice. Banner ads are typically 320x100 sized. Any template in this rectangle shape will work for the exercise. We suggest searching for a LinkedIn or mobile banner on Canva.com and using that for your mobile ad. Supply the .jpeg or .png of the edited mobile ad you created.
Conclude your report.
Why it is important to pursue email marketing campaigns?
Why is mobile marketing important to act upon instead of simply focusing on marketing solely to a desktop computer world?
Costa’s Mobile and Email Marketing Report DM
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Costa’s Mobile and Email Marketing Report DM
Introduction
In the world of digital marketing, reaching customers through email and mobile platforms has become increasingly crucial. However, that these channels are currently absent from Costa's digital marketing efforts. This report aims to provide a comprehensive analysis of email and mobile marketing, their strengths and weaknesses, and propose strategies for their implementation within the company's overall marketing approach.
Email Marketing vs. Mobile Marketing
Email marketing boasts several strengths, which make it an important part of marketing strategies. For instance, it is a cost-effective avenue, ensuring efficient outreach to a broad audience without substantial financial burdens. Its capacity for personalization allows Costa to craft tailored messages for distinct customer segments, fostering a sense of individual connection. The measure of success in email campaigns is facilitated by metrics such as open rates and click-through rates, providing valuable insights into customer engagement (Hall, 2023). However, email marketing is not without its challenges. The risk of emails being labeled as spam looms, necessitating careful execution and adherence to best practices. Despite its personalized nature, crafting compelling content that stands out in crowded inboxes requires skill and creativity.
The ubiquity of smartphones has propelled mobile marketing into the forefront of digital strategies. The sheer volume of mobile device users presents an expansive and diverse audience for Costa