Consumer Purchase Decision Process

Consumer Purchase Decision Process
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Consumer Purchase Decision Process
The customer decision-making process is divided into five stages. The process helps customers analyze whether or not to make a purchase. The five phases are problem identification, information search, alternative evaluation, purchase choice, and post-buy evaluation. The purchasing process begins when consumers acknowledge they have an issue to fix. They must acknowledge that their issue requires a solution. Whether the issue is relocating or losing weight, the consumer must accept that issue and the need to find a solution.
Consumers search for relevant information about the product or service in the next stage. Consumers want to know that they are making an informed buying decision and that their money is being spent properly. They do not stop looking for solutions when they find one online. Consumers look for the product's prices, social proof, and...