Consumer Decision-Making During Pandemic and Targeting through Psychographic Data Analytics

Marketing Assignment #7: Consumer Decision-Making and Consumer Targeting
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Marketing Assignment #7: Consumer Decision-Making and Consumer Targeting
Part 1: Consumer Decision-Making During a Pandemic
1 Ways to bolster self-esteem
I try as much as possible to bolster my self-esteem by ensuring that I stay healthy and fit at all times. Following recommended health guidelines and trying to exercise daily for most days in a week are some of the activities that have helped me feel healthy and strong. Feeling healthy and strong significantly improves my self-esteem. Besides, like consumers during a pandemic who tend to discriminate against new products, I mostly do things that I know to be fun (Kim, n.d). on the same note, I like spending time with friends whom I know will make me enjoy their company or stay away from negative people. To know the things, I like and the people I enjoy having company with, I always make a list that I later internalize to be part of me. Therefore, trying to bolster self-esteem as a consumer behavior during a pandemic by avoiding new products or switching to novel products and having a sense of control is a common phenomenon that happens throughout our lives.
2 Who can help heighten self-esteem
As I have indicated, having good friends and ensuring that I am surrounded by good people increases my self-esteem. Friends who appreciate my contributions and different views and beliefs make me have a sense of belonging. Appreciating diversity is yet another consumer behavior that makes buyers try new things and exercise their full control in choosing alternati...