The Coca-Cola Company - how each one of the four elements of the marketing mix affects it'smarketing strategy and tactics

The Coca-Cola Company
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Coca-Cola Company
Food industry is one of the most exploited fields over the years. The fact that the demand for food products is ever high has attracted many investors into the industry. The food industry has mixed outcomes to different investors depending on their strategies. Because of the high competition rates in the food industries, only the investors with good strategies succeed in the business whereas those with poor strategies are doomed to fail. One of the greatest success stories in the food industry is the coca cola company. Coca-Cola Company was founded in 1886. Due to the good marketing strategies in the company, it has grown to be a great international company over the years. The key principles that have led to the success of the company are innovation, hard work, and most importantly commitment to the public.
The company has a wide range beverages and drinks. The company specializes in non-alcoholic drinks and beverages. In accordance with its mission, Coca-Cola Company has been the leading producer of beverages and drinks all over the world. One of its strengths is the wide range of products. the Coca-Cola company has successfully produced a wide range of drinks and beverages to meet the preferences of most of the consumers worldwide. (Hays, C. L. 2004) Their products vary in taste and ingredients to cater for the differences in culture, age, health status, and preferences. Different clients have a wide variety of drinks to choose from.
The Coca-Cola products are of high quality. The company has successfully produced high quality products that have contributed in the company winning customer loyalty. The fact that Coca-Cola products are of high quality has greatly contributed to the company winning consumer loyalty. (Hays, C. L. 2004)Many of the consumers believe that the company has a great sense of commitment to the quality of their products and have therefore remained loyal to the company. The company has created a view that their products have a high nutrition value to the body and therefore won over customers. The fact that they have products to cater for diabetic people also provides another group of loyal customers of their products. Another great strength of the Coca-Cola products is the fact that their formula has been hard to copy. Their competitor companies have not successfully produced products that have a similar taste to Coca-Cola. This has ensured that Coca-Cola remains a monopoly in the production of its brands. The company`s ability to package the drinks in attractive cans ahs also contributed to the increasing number of consumers.