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7 pages/≈1925 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 36.54
Topic:
China comp set research
Essay Instructions:
Please see the attached document to ensure all competitors listed in red each have the below information to understand how they differentiate from each other.
Trends in experiences:
Exclusive offers:
Dining:
Categorising:
This information will be provided within each hotel property’s website
Essay Sample Content Preview:
China Comp Research
Amanyangyun Competitors
The Puli Hotel & Spa
Trends in Experiences:
* Environmental practices such as solar panel gathering energy for the hotel’s operational functions
* Wellness and organic ingredient treatments – modern science, ancient healing
* Amplified room experience whereby the reference and connection to the local Shanghainese culture is developed mostly through the use of materials and techniques that have been used traditionally by local craftsmen.
Exclusive Offers:
* Splendid soiree: Overlook the beauty of the skyline view in a luxurious and leisurely journey
* An inspired stay: Book in advance to save 20%% on your best available rate
* Stay longer: Extend your stay to benefit and enjoy 10% savings on the best available rates
* Discover more: Take your time to enjoy the city with a complimentary night
Dinning:
* Chef Ugo’s masterful and innovative culinary creations
* ‘3 Glasses’ culinary experience, offering specially curated wine list of the year 2022
* ‘Life is about ingredients’ philosophy
Categorising:
(seasonality, theme, type, assets)
* Web assembled according to very simple categories that feature the hotel’s most valued assets.
Middle House
Trends in Experiences:
* Pup friendly pawcations
* Finding ways to incorporate sustainability into the brand, through partly its message on minimalism whereby the swimwear or restaurant menus use recyclable materials. Water conservation and employing hybrid cars is also essential for a responsible hospitality.
* Scenic bicycle rides along the Huangpu River
* Enjoy ‘Encounters Across Cultures’ - The House Collective’s biennial program: an artistic collaboration exploring four cities through multi-sensory installations which blend art, music and technology. Unveils a curated collection themed “I Dream of China,” serving as a captivating showcase of local Chinese and international artists.
* LVMH-developed restorative treatments – CHA LING
Exclusive offers:
* Celebrate Us – Atmosphere filled setting offering flowers and champagne to treat yourself
* Pawcation: Share memories with your pup, who will indulge in a holiday specifically planned for him. With dining inclusions and all the amenities in the world to welcome pets, the service also envisions Guest Experience Team to walk your dog
* A night on us – a complimentary night will allow you to have more time to explore this architectural haven
* Shanghai 48 ; Immerse yourself in a 48h taste and scenery journey to create your unique Shanghai memory
Dinning:
‘Family stay and dine’ offer to enjoy a gourmet journey during your indulgent stay
Café Gray Deluxe Afternoon Tea
The Breakfast Club direct booking
Categorising:
(seasonality, theme, type, assets)
Web assembled according to a very modern layout that draws visitors attention to the private events exclusive features, the essential assets and its wellness theme assets.
The Peninsula:
Trends in Experiences:
Historic theme: Experience Shanghai chic redefined on the historic riverfront Bund with easy access to tourist destinations
Shopping splurges: Visit the Peninsula Arcade showcasing over 25 high end brands.
Take part of the aviation them and celebrate its fascinating history in China, with an impressive collection of antiques and memorabilia and a life-size replica of the Leoning at the entrance to set a scene
Test the bespoke line of sustainable, destination-inspired guest room amenities
Exclusive offers:
Discover Shanghai: Explore the neon lights of the metropolis on an unforgettable getaway in Shanghai with drinks, complimentary mini-bar drinks, breakfast and value-added booking benefits
Stay Longer save more:
Value The Experience: with a focus on world-class services and critically acclaimed Michelin star-rated restaurants, benefit from complimentary calls, rates, breakfast and fitness centre and pool use
The Ultimate Limousine fleet: drive in ultimate glamour cars for each airport transfer or sightseeing trip
The right connection: receive exclusive discounts on all connecting rooms and suites
Dinning:
Traditional rice pudding: spring speciality that corresponds to a festive delicacy
Winter cocktails with timeless music
Embracing authentic Chinese New Year family experiences, savouring different Michelin menus
Luxurious yacht experience: Delight yourself with meals whilst enjoying scenic private cruises along the Huangpu River
Categorising:
(seasonality, theme, type, assets)
Corresponds to seasonality and a majestic theme
Waldorf Astoria
Trends in Experiences:
Sightseeing: VIP Waldorf Astoria shanghai treasure on the historic bund private tour
Exclusive offers:
Honors Discount Advance Purchase: Book with the best available rates by booking in advance
Buy points for the next getaway: Unlock your dream trip with accumulated Hilton points you purchase
Earn more with the points plus promotion: Earn extra bonus points on every stay with additional for digital key use
Dinning:
Wai King Kok: Experience old and new Shanghai whilst tasting sumptuous Chinese delicacies
Pink Oyster: With only eight exclusive seats, the first-ever oyster omakase, Pink Oyster opens its doors at the Long Bar, enabling the chance to discover an innovative degustation of oysters
Categorising:
(seasonality, theme, type, assets)
Business friendly theme
Bulgari Hotel Shanghai:
Trends in Experiences:
Access to Art exhibitions: Thomas Houseago, Epso, CoBrA Gallery art scene
Culture: Book informing on the aesthetic that dominated Shanghai for 20 years, and a bookstore born from the interaction between architecture and a love for books
Sustainability: The 1000 trees by Thomas Heatherwick to support nature and the community and cycling around the city
History: museum tour and bund tour
New wellness collaboration with Augustinus Bader
Celebrity collaborations
Exclusive offers:
Special edition chocolates for Dragon lunar new year
Art exhibitions
Cultural information
Community initiatives
Bulgari watches come to Bulgari Hotel Shanghai
Dinning:
Lunar New Year Afternoon tea to taste a glimpse of the hotel’s celebration of colour
Chocolate making class
Lunar New year dinner
Categorising:
(seasonality, theme, type, assets)
Sasonality and trends
Amanyangyun:
Trends in Experiences:
Cultural Discovery Centre
Nature: King Camphor Tree
Traditional ways
Exclusive offers:
Special edition chocolates for Dragon lun...
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