Business Plan: Kelowna Quick Delivery

Business Plan
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Business Plan
Executive Summary-Kelowna Quick Delivery
This business plan will introduce Quick Delivery, a delivery service operating in the city of Kelowna. Many retail stores are based on working in a fixed location that requires the customers to go to their place. Our concept will provide delivery services to our customers to avoid the hustle of having to go to the store physically. The idea will involve local suppliers, and this will emphasize buying local products. It will also help tap into the rapidly growing trend in the digital markets.
Quick Delivery will offer our target market services, including grocery delivery services to the community of Kelowna. We want to provide various products such as beverages, frozen food, snacks, vegetables, fruits, and personal care products. We will be our customer’s practical choice by enhancing efficiency among the customers and reduce the time and effort spent on their purchases. We plan to draw from the surrounding areas where our company will improve ethical, ecological, and social responsibilities. We also look forwards to offering the best customer experience, which will integrate with today’s demand for excellence and sensibility.
The target audience for Quick Delivery is the residents of the city of Kelowna. Our demographic study shows that the economic composition of Kelowna would promote the growth of our service company. The population will enjoy our shopping experiencing by meeting their daily needs. It is the best opportunity to establish a delivery company that will be a catalyst for future community development. Currently, there is no delivery company serving the people of Kelowna. We believe that Quick Delivery will massively contribute to the unity and commerce of the community.
Company Description
The name of the company is Quick Delivery. We aim to link and transport retail commodities from local supermarkets and customers in Kelowna. We plan to offer quick delivery services to individuals with genuine upstanding quality and provide employment to the community of Kelowna. We want to create an effective company summary that will provide an easy outlook to potential investors, customers, and employees.
Our company is a partnership venture where we plan to partner with local suppliers and independent contractors for delivery. This strategic partnership will help share technical knowledge and ideas between the parties involved. It will accelerate the growth of relationships, and it is good for business. We plan on establishing trust and respect among the partners to align the vision, temperament, competence, and abilities. It will be helpful in decision-making and help build rooted belief in the business. We intend to ally within the business's goals and objectives to the partners to help spark a chain of reaction that will drive the demand for our company’s products and services. The partnership will help us maximize profit while playing a part in corporate social responsibility.
Our mission statement is simple, yet the foundation of everything we do at Quick Delivery is to provide swift delivery of quality products while encouraging community participation. We aim to provide sustainable development and provide a superior customer experience. Our company’s purpose is to establish a platform for online delivery service. We plan to connect the community of Kelowna and make them more successful and productive.
Our vision statement is to create an improved everyday life for the people of Kelowna. We want to be the best quick and convenient delivery service with the best customer experience. Our company wants to make Kelowna city a place of choice to work, lie, and grow financially and socially. Our Value statement is that we are accountable, respectful, responsible, efficient, and effective public stewards. We promote integrity, honesty, and openness in our daily activities. We support invention and innovation to create solutions to various challenges. We encourage an environment of partnership and collaboration.
Our company plans on providing a convenient delivery service on beverages, frozen foods, snacks, vegetables, fruits, meat, canned foods, and personal care products. We plan on sourcing these products from the local supermarkets. The products are what the local population uses. We intend to hire local independent contractors from the local people to help deliver the goods to society. Our target market is the people living or working in Kelowna city. Our competitive advantage is that we are among the first of a kind company that provides an online delivery service. We plan on actively involving the community in obtaining the supplies and also a human resource. Our model is simple and easy to use and easily understood by people of all backgrounds. Considering that there is a global online trend of consumer need for convenience, we plan on expanding our operations to a larger geographical region.
Market Analysis
Our market analysis will provide evidence that a niche in the Kelowna market is worth exploiting. It will provide a basis for our sales and marketing plan. The population of Kelowna is considerably large and will create a market and consistent demand for our products and services. With the social amenities and other positive factors that contribute to the population growth of the city.
Our target population is men and women living and working in the city. The consumers range from the age of 18- 65. Their income range is average, and they can consume sustainable products from local supermarkets. Based on the supermarket data analysis and the average consumer expenditure in the local supermarket, the population of Kelowna creates a demand for the supply of the local commodities. We plan on making a local approach when operating our business because the suppliers, staff, and customers all hail from Kelowna city.
We assess the market volume to identify the number of potential customers and help identify the market’s value. We are using the bottom-up approach, where we first determine the number of potential clients. The number is analyzed from an average transaction value in the local supermarket. We can then determine the volume of annual transactions that leads to applying an average price to the volume of transactions per annum. The final numbers give an estimated market value.
Our business model will focus on the local population of Kelowna, but with its digital internet presence, it is bound to grow to other geographical regions. Potential customers are the people who shop at various physical supermarket’s locations. Our model is customer-oriented, where we understand the customer’s needs. Our customers want a consistent supply of quality and fresh produce of the groceries: Personal care products and other household goods. Our customers also want their products delivered swiftly and at no extra production costs. We plan to provide a convenient means of bridging the customer with their local supplier at only a considerable delivery fee. Our business will meet our customer's needs for convenience.
The market analysis led us to analyze our competitors. We summarized that we do not have any company that operated a digital delivery platform. The only completion is the existing local supermarkets where customers shop physically. Some customers trust the traditional shopping model and may not believe in a new shopping system. They may also be looking for an authentic and atmosphere shopping experience.
There are no legal limitations of entry to the market’. We require a license of operation, which is an achievable exclusive process. We plan to obtain product resources in the local supermarkets. Local labor will be used by hiring independent contractors. Therefore, we have access to an efficient distribution channel.
The barriers to our entry are that the project requires a substantial investment to start operations. The brand will require a huge marketing cost to attain a certain level of recognition and market penetration.
Competitive Analysis
Our main competitors are the existing local supermarkets. Their strengths are that the local population may continue shopping in their various locations to keep the a...