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BUS 701 (3-1)

Essay Instructions:
BUSI 701 ANNOTATED BIBLIOGRAPHY ASSIGNMENT INSTRUCTIONS OVERVIEW In preparation for writing each of your Discussions, you should submit your Annotated Bibliography Assignment on the topic that is being covered for the week (Marketing, Accounting, Finance, Management, Economic Data Analysis, International Business). INSTRUCTIONS An annotated bibliography is a list of sources (books, journals, Web sites, periodicals, etc.) one has used for researching a topic (Annotated Bibliographies, 2020). For all sources used in your Discussion forum (minimum of 5) you should: • Provide an APA formatted Citation (this should look like what you would include in a normal reference section. • Summarize the source and discuss the research study that was conducted and what the findings were. • Assess the source and discuss how useful it is and how it compares with other sources in your paper. • Reflect on how the source will be useful to you in your discussion. How does it help to shape your argument and how are you using it to shape your writing? Annotated bibliography format Each annotation should look be formatted as follows: Author (year). Title of article. Title of Journal, Vol no(issue). page number – page number. Doi number A paragraph that includes a summary, assessment, and reflection of the source. Example Annotation Coleman, R. & Donoher, W. (2022). Looking beyond the dyad: How transformational leadership affects leader-member exchange quality and outcomes. Journal of Leadership Studies, 15(4), 6-17. https://doi(dot)org/10.1002/jls.21792. BUSI 701 Instructions on constructing your paragraph In your summary, you will begin with a discussion of the research question the study is attempting to answer. You will summarize the research that was conducted and the specific findings that were uncovered. You will then provide a summary of what this means for the topic. Next, you will discuss how the source compares with other sources in your paper and how useful is the source in attributing to your writing. You won’t use an in-text citation to reference the other source here. You should simply refer to the general topics the other sources are discussing and how this article fits with those. Finally, you will discuss how the source is useful in your discussion. You will need to be specific on why it is important to use and exactly how you will use it in your writing to shape your arguments. * You should use current sources written in the last five years. * Do not use “I” in any of the annotations. * Do not include an outline, you only need your annotation and paragraph (which will cover, summarize, assess, and reflect). Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Essay Sample Content Preview:
BUS 701 (3 -1) - Annotated Bibliography Assignment Author’s Name The Institutional Affiliation Course Number and Name Instructor Name Assignment Due Date Aridor, G., Che, Y. K., & Salz, T. (2021, July). The effect of privacy regulation on the data industry: Empirical evidence from GDPR. In Proceedings of the 22nd ACM Conference on Economics and Computation (pp. 93-94). https://doi.org/10.1111/1756-2171.12455 In a difference-in-differences design, authors consider the impact of the consent requirement under GDPR on the online data market, based on weekly data collections by an intermediary of global travel websites. They also record a 12.5 percent decline in the number of trackable consumers, but a higher persistence among users who remain, which enhances advertisers’ sense of value and leaves classifier performance virtually unchanged. The paper recommends that privacy-seeking members generate informational externalities that enhance predictability on behalf of consenting members. Compared to Wang, Jiang, and Yang's (2024) single-publisher review of display results, this article separates supply-side data availability and mechanics across sites, thereby enhancing external validity. It is stringent, transparent, and very pertinent regarding the interpretation of mixed performance effects with consent. Pragmatically speaking, these findings will be used to argue that, on balance, privacy rules cause a shift in who is observed, rather than overall total predictive power. Wang, P., Jiang, L., & Yang, J. (2024). The early impact of GDPR compliance on display advertising: The case of an ad publisher. Journal of marketing research, 61(1), 70-91. https://doi.org/10.1177/00222437231171848 With a natural experiment designed by one of the largest publishers switching to explicit GDPR consent of EU IPs in April 2018, the research estimates the difference-in-differences impacts of switching on the click-through, conversion, bids, and revenue of 3.7 billion impressions. They observe small yet meaningful performance and bid price declines, as well as larger effects in travel and finance. They find that contextual alignment reduces losses and enables viable, privacy-compatible targeting. Strong areas of design include granular impression data at the impression level and a defined date of treatment. Weak areas are that it has only one publisher and its price is based on a pay-per-click model. This research measures the results of demand-side advertising, compared to the industry-wide data-supply analysis. It will be used to support the argument that the impact of GDPR is not homogeneous and that content-based approaches can partially replace behavioral information, which informs budgeting ...
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