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BUS 303 module 2 case: Persuasive Memos (Dick Elders CEO Marketing Plus)
Essay Instructions:
Persuasive Memos
Read the following:
- Writing Memos
Review the Purdue's OWL site on memos, make sure you review all four areas. Accessed February 17, 2011, at:http://owl(dot)english(dot)purdue(dot)edu/owl/resource/590/01/
- Writing Persuasive Messages
This is a typical business communication textbook chapter on writing persuasive messages from one of the most popular business communication textbooks.
Bowman, J. P. Writing Persuasive Messages. Accessed February 17, 2011, at: http://homepages(dot)wmich(dot)edu/~bowman/c4eframe.html
- Ethos and Error: How Business People React to Errors
This fascinating article explains how writing errors can destroy your otherwise hard work in being persuasive (and can make a terrible impression on business people in general). If you ever thought small writing errors at work weren't important, you owe it to yourself to read this.
Beason, L., (2001). Ethos and Error: How Business People React to Errors.College Composition and Communication.53(1), 33-64.
Please read the following case study:
As a manager at Marketing Plus, a small Los Angeles-based public relations and marketing firm, you think your company should be offering internships. With all the colleges in the Los Angeles area, you would have a wide audience for an internship program. In addition, your company could use the extra help and perhaps even the creativity of about-to-graduate college students.
You recently read about Nickerson PME, a 10-person Boston area marketing and public relations firm. Owner Lisa Nickerson offers a year-round internship program. She calls participants "associates" to make them feel less like "lowly interns" and more like members of the staff. Her interns receive course credit and work experience but do not earn a paycheck. Instead Nickerson teaches them to perform tasks like preparing press releases and promoting them to clients. The arrangement results in valuable help around the office without draining the budget. Nickerson says, "If you take the time to put together a good program, you don't have to pay the student. An abundance of students want that type of hands-on client experience."
You believe that Los Angeles college students would be eager to gain experience at a real company and fill in their résumés with solid work experience. The problem is that your boss resists internship programs because he has heard that interns are really employees who must be paid. He told you in a recent conversation that he is unsure of the fine line that separates employees from interns and he doesn't want to violate any labor laws.
Assignment Instructions:
Write a persuasive e-mail message (about 450 words) to Dick Elders founder and CEO of Marketing Plus. Explain how interns are different from employees. Use the Internet to research the topic and learn what six requirements help the government determine whether an intern is an employee who should be paid. Use persuasive strategies you have studied, but stay focused on the conviction that interns do not have to be paid as employees. You are on a first-name basis with Dick.
Assignment Expectations:
Write a persuasive memo (about 450 words).
Write a summary explaining why you used the principles you used in writing your memo (about 200 words).
Essay Sample Content Preview:
To: Dick Elders CEO Marketing Plus and founder
From: Manager Marketing Plus
Date: October 23, 2013
Subject: An Internship Program benefits and legality
Dear Dick,
It’s a fact that marketing Plus needs extra human resources in our day to day activities like reaching to our clients and organizing marketing campaigns. Use of fresh ideas and energetic internship trainee could assist to counter the deficit of human resources to a company without huge financial outlay (Bohlander, 2007). On our part, Marketing Plus could help internship trainee gain marketing experience.
Other marketing firms are also using internship trainee to gain from their contribution to their companies. For example Nickerson PME firm offers internship program for a full year. Their interns receive work experience and course credit without pay. They are also taught how to perform tasks like press releases preparation and promoting them to potential clients. To make them clearly know their position in the company, as interns while still making them feel like part of our members of the staff, internship trainee at Nickerson are called "associates” (Bohlander, 2007).
According to Nickerson, if a company has a good internship program, interns don’t have to necessarily be paid as that type of experience is desired by many students. Many students awaiting graduation need industrial training and marketing Plus would gain the extra work force we need during marketing activities. We could also benefit from new ideas from the interns, which can benefit the company.
I understand you had concerned about whether internship trainee should be paid or not. To solve that, I did a comprehensive research from the Department of Labor to guide us (Kaplin, 2013). The research also clearly differentiated an employee from an intern.
In summary the labor department set the following six criteria which explain when interns may not be paid:
1. The internship training is the same as the one offered in vocational school.
2. The beneficially of the training is the students.
3. The students will work under the close supervision and guidance of a regular and experienced employee
4. No regular worker will be displaced by the interns. 5. While providing the training the employer will not derive any immediate advantage from the training activities of the interns, and, the training should not impede any operations of the employer in any way.
6. At the end of the internship training period the interns are not gua...
From: Manager Marketing Plus
Date: October 23, 2013
Subject: An Internship Program benefits and legality
Dear Dick,
It’s a fact that marketing Plus needs extra human resources in our day to day activities like reaching to our clients and organizing marketing campaigns. Use of fresh ideas and energetic internship trainee could assist to counter the deficit of human resources to a company without huge financial outlay (Bohlander, 2007). On our part, Marketing Plus could help internship trainee gain marketing experience.
Other marketing firms are also using internship trainee to gain from their contribution to their companies. For example Nickerson PME firm offers internship program for a full year. Their interns receive work experience and course credit without pay. They are also taught how to perform tasks like press releases preparation and promoting them to potential clients. To make them clearly know their position in the company, as interns while still making them feel like part of our members of the staff, internship trainee at Nickerson are called "associates” (Bohlander, 2007).
According to Nickerson, if a company has a good internship program, interns don’t have to necessarily be paid as that type of experience is desired by many students. Many students awaiting graduation need industrial training and marketing Plus would gain the extra work force we need during marketing activities. We could also benefit from new ideas from the interns, which can benefit the company.
I understand you had concerned about whether internship trainee should be paid or not. To solve that, I did a comprehensive research from the Department of Labor to guide us (Kaplin, 2013). The research also clearly differentiated an employee from an intern.
In summary the labor department set the following six criteria which explain when interns may not be paid:
1. The internship training is the same as the one offered in vocational school.
2. The beneficially of the training is the students.
3. The students will work under the close supervision and guidance of a regular and experienced employee
4. No regular worker will be displaced by the interns. 5. While providing the training the employer will not derive any immediate advantage from the training activities of the interns, and, the training should not impede any operations of the employer in any way.
6. At the end of the internship training period the interns are not gua...
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